Market research as percentage of ad spend in Japan 2018-2022

Published by
Alexandru Arba,
Feb 1, 2024
In 2022, the share of market research as percentage of ad spending in Japan amounted to 4.9 percent. The spending on market research amounted to a relatively small portion of ad spending when compared to other countries, such as the U.S., where market research comprised a double-digit share of ad spending.

Market research as percentage of ad spending in Japan from 2018 to 2022

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Release date

September 2023

Region

Japan

Survey time period

2018 to 2022

Supplementary notes

Data prior to 2022 come from previous reporting.

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Statistics on " Consulting industry in Japan "

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Other statistics that may interest you Consulting industry in Japan

Overview

4

IT consulting

5

Construction consulting

5

Market research

6

Consulting companies

5

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Topics

Consulting industry in JapanCeremonial services industry in JapanIT industry in JapanReal estate agencies in JapanPostal services in Japan
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