According to a recent survey conducted in Vietnam by Decision Lab in 2022, products not matching their advertised images were the most common negative experience of online shoppers when using social commerce in Vietnam, as stated by 60 percent of the respondents. Meanwhile, 48 percent of them stated to have experienced late delivery.
Negative experiences of online shoppers when using social commerce in Vietnam in 2022
Characteristic
Share of respondents
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Decision Lab. (April 5, 2022). Negative experiences of online shoppers when using social commerce in Vietnam in 2022 [Graph]. In Statista. Retrieved August 24, 2024, from https://www.statista.com/statistics/1301123/vietnam-negative-experiences-of-online-shoppers-when-using-social-commerce/
Decision Lab. "Negative experiences of online shoppers when using social commerce in Vietnam in 2022." Chart. April 5, 2022. Statista. Accessed August 24, 2024. https://www.statista.com/statistics/1301123/vietnam-negative-experiences-of-online-shoppers-when-using-social-commerce/
Decision Lab. (2022). Negative experiences of online shoppers when using social commerce in Vietnam in 2022. Statista. Statista Inc.. Accessed: August 24, 2024. https://www.statista.com/statistics/1301123/vietnam-negative-experiences-of-online-shoppers-when-using-social-commerce/
Decision Lab. "Negative Experiences of Online Shoppers When Using Social Commerce in Vietnam in 2022." Statista, Statista Inc., 5 Apr 2022, https://www.statista.com/statistics/1301123/vietnam-negative-experiences-of-online-shoppers-when-using-social-commerce/
Decision Lab, Negative experiences of online shoppers when using social commerce in Vietnam in 2022 Statista, https://www.statista.com/statistics/1301123/vietnam-negative-experiences-of-online-shoppers-when-using-social-commerce/ (last visited August 24, 2024)
Negative experiences of online shoppers when using social commerce in Vietnam in 2022 [Graph], Decision Lab, April 5, 2022. [Online]. Available: https://www.statista.com/statistics/1301123/vietnam-negative-experiences-of-online-shoppers-when-using-social-commerce/