Most popular product categories to be bought on TikTok Vietnam 2022

Published by
Minh-Ngoc Nguyen,
Jul 5, 2024
According to a survey conducted by Decision Lab in Vietnam in 2022, fashion was the most purchased category to be bought on TikTok, as stated by 58 percent of the respondents. By comparison, 54 percent of them claimed to have bought snacks via this social media app.

Leading product categories to be bought on TikTok in Vietnam in 2022

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Release date

April 2022

Region

Vietnam

Survey time period

March 2022

Number of respondents

490 respondents

Supplementary notes

Original question: "What kinds of goods do you often purchase via social media? Choose all that apply."

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Social commerce in Vietnam E-commerce in VietnamInternet usage in VietnamFintech in VietnamSocial media in Vietnam
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