According to a survey conducted by Decision Lab in Vietnam in 2022, fashion was the most purchased category to be bought on TikTok, as stated by 58 percent of the respondents. By comparison, 54 percent of them claimed to have bought snacks via this social media app.
Leading product categories to be bought on TikTok in Vietnam in 2022
Characteristic
Share of respondents
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Decision Lab. (April 5, 2022). Leading product categories to be bought on TikTok in Vietnam in 2022 [Graph]. In Statista. Retrieved August 24, 2024, from https://www.statista.com/statistics/1301112/vietnam-most-popular-product-categories-to-be-bought-on-tiktok/
Decision Lab. "Leading product categories to be bought on TikTok in Vietnam in 2022." Chart. April 5, 2022. Statista. Accessed August 24, 2024. https://www.statista.com/statistics/1301112/vietnam-most-popular-product-categories-to-be-bought-on-tiktok/
Decision Lab. (2022). Leading product categories to be bought on TikTok in Vietnam in 2022. Statista. Statista Inc.. Accessed: August 24, 2024. https://www.statista.com/statistics/1301112/vietnam-most-popular-product-categories-to-be-bought-on-tiktok/
Decision Lab. "Leading Product Categories to Be Bought on Tiktok in Vietnam in 2022." Statista, Statista Inc., 5 Apr 2022, https://www.statista.com/statistics/1301112/vietnam-most-popular-product-categories-to-be-bought-on-tiktok/
Decision Lab, Leading product categories to be bought on TikTok in Vietnam in 2022 Statista, https://www.statista.com/statistics/1301112/vietnam-most-popular-product-categories-to-be-bought-on-tiktok/ (last visited August 24, 2024)
Leading product categories to be bought on TikTok in Vietnam in 2022 [Graph], Decision Lab, April 5, 2022. [Online]. Available: https://www.statista.com/statistics/1301112/vietnam-most-popular-product-categories-to-be-bought-on-tiktok/