Most popular product categories on Instagram commerce Vietnam 2022

Published by
Minh-Ngoc Nguyen,
Jul 5, 2024
According to a survey conducted by Decision Lab in Vietnam in 2022, fashion was the most purchased category on Instagram commerce, as stated by 66 percent of the respondents. By comparison, 57 percent of them claimed to have bought cosmetics via Instagram.

Leading product categories to be bought on Instagram in Vietnam in 2022

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Release date

April 2022

Region

Vietnam

Survey time period

March 2022

Number of respondents

310 respondents

Supplementary notes

Original question: "What kinds of goods do you often purchase via social media? Choose all that apply."

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