As of January 2022, awareness about Netflix's acquisition of a gaming studio is highest amongst Hispanic or Latino adults in the United States. The overall knowledge of the company's foray into the gaming industry remains relatively unknown around Black and other ethnicities, and is particularly low amidst white audiences.
Share of adults in the United States aware of Netflix acquiring a gaming studio as of January 2022, by ethnicity
Original question: "How much have you seen, read, or heard about the following: Netflix buying its first game studio that will feature ad-free gaming and no in-game purchases?"
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Morning Consult. (January 19, 2022). Share of adults in the United States aware of Netflix acquiring a gaming studio as of January 2022, by ethnicity [Graph]. In Statista. Retrieved January 10, 2025, from https://www.statista.com/statistics/1301045/awareness-netflix-gaming-business-acquisition-usa-ethnicity/
Morning Consult. "Share of adults in the United States aware of Netflix acquiring a gaming studio as of January 2022, by ethnicity." Chart. January 19, 2022. Statista. Accessed January 10, 2025. https://www.statista.com/statistics/1301045/awareness-netflix-gaming-business-acquisition-usa-ethnicity/
Morning Consult. (2022). Share of adults in the United States aware of Netflix acquiring a gaming studio as of January 2022, by ethnicity. Statista. Statista Inc.. Accessed: January 10, 2025. https://www.statista.com/statistics/1301045/awareness-netflix-gaming-business-acquisition-usa-ethnicity/
Morning Consult. "Share of Adults in The United States Aware of Netflix Acquiring a Gaming Studio as of January 2022, by Ethnicity." Statista, Statista Inc., 19 Jan 2022, https://www.statista.com/statistics/1301045/awareness-netflix-gaming-business-acquisition-usa-ethnicity/
Morning Consult, Share of adults in the United States aware of Netflix acquiring a gaming studio as of January 2022, by ethnicity Statista, https://www.statista.com/statistics/1301045/awareness-netflix-gaming-business-acquisition-usa-ethnicity/ (last visited January 10, 2025)
Share of adults in the United States aware of Netflix acquiring a gaming studio as of January 2022, by ethnicity [Graph], Morning Consult, January 19, 2022. [Online]. Available: https://www.statista.com/statistics/1301045/awareness-netflix-gaming-business-acquisition-usa-ethnicity/
