As of January 2022, awareness of Netflix's acquisition of gaming studios is highest among U.S. adults with an annual income of less than 50 thousand U.S. dollars. Although the difference is not so divergent, the notion of the company's move into the gaming industry lessens among with respondents with higher levels of income. Netflix's attempt of offering games inside it's streaming app has only been met with modest success so far.
Share of adults in the United States aware of Netflix acquiring a gaming studio as of January 2022, by income
Original question: "How much have you seen, read, or heard about the following: Netflix buying its first game studio that will feature ad-free gaming and no in-game purchases?"
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Morning Consult. (January 19, 2022). Share of adults in the United States aware of Netflix acquiring a gaming studio as of January 2022, by income [Graph]. In Statista. Retrieved January 10, 2025, from https://www.statista.com/statistics/1301030/awareness-netflix-gaming-business-acquisition-usa-income/
Morning Consult. "Share of adults in the United States aware of Netflix acquiring a gaming studio as of January 2022, by income." Chart. January 19, 2022. Statista. Accessed January 10, 2025. https://www.statista.com/statistics/1301030/awareness-netflix-gaming-business-acquisition-usa-income/
Morning Consult. (2022). Share of adults in the United States aware of Netflix acquiring a gaming studio as of January 2022, by income. Statista. Statista Inc.. Accessed: January 10, 2025. https://www.statista.com/statistics/1301030/awareness-netflix-gaming-business-acquisition-usa-income/
Morning Consult. "Share of Adults in The United States Aware of Netflix Acquiring a Gaming Studio as of January 2022, by Income." Statista, Statista Inc., 19 Jan 2022, https://www.statista.com/statistics/1301030/awareness-netflix-gaming-business-acquisition-usa-income/
Morning Consult, Share of adults in the United States aware of Netflix acquiring a gaming studio as of January 2022, by income Statista, https://www.statista.com/statistics/1301030/awareness-netflix-gaming-business-acquisition-usa-income/ (last visited January 10, 2025)
Share of adults in the United States aware of Netflix acquiring a gaming studio as of January 2022, by income [Graph], Morning Consult, January 19, 2022. [Online]. Available: https://www.statista.com/statistics/1301030/awareness-netflix-gaming-business-acquisition-usa-income/
