Regardless of gender, the awareness about Netflix's acquisition of gaming studios was low among adults in the United States. As of January 2022, the company's foray into the gaming industry remains largely unknown to the majority, although men were slightly more likely than women to have heard about this development. Overall, Netflix's mobile gaming attempts are most acknowledged amongst younger and more avid gamers.
Share of adults in the United States aware of Netflix acquiring a gaming studio as of January 2022, by gender
Original question: "How much have you seen, read, or heard about the following: Netflix buying its first game studio that will feature ad-free gaming and no in-game purchases?"
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Morning Consult. (January 19, 2022). Share of adults in the United States aware of Netflix acquiring a gaming studio as of January 2022, by gender [Graph]. In Statista. Retrieved January 10, 2025, from https://www.statista.com/statistics/1301020/awareness-netflix-gaming-business-acquisition-usa-gender/
Morning Consult. "Share of adults in the United States aware of Netflix acquiring a gaming studio as of January 2022, by gender." Chart. January 19, 2022. Statista. Accessed January 10, 2025. https://www.statista.com/statistics/1301020/awareness-netflix-gaming-business-acquisition-usa-gender/
Morning Consult. (2022). Share of adults in the United States aware of Netflix acquiring a gaming studio as of January 2022, by gender. Statista. Statista Inc.. Accessed: January 10, 2025. https://www.statista.com/statistics/1301020/awareness-netflix-gaming-business-acquisition-usa-gender/
Morning Consult. "Share of Adults in The United States Aware of Netflix Acquiring a Gaming Studio as of January 2022, by Gender." Statista, Statista Inc., 19 Jan 2022, https://www.statista.com/statistics/1301020/awareness-netflix-gaming-business-acquisition-usa-gender/
Morning Consult, Share of adults in the United States aware of Netflix acquiring a gaming studio as of January 2022, by gender Statista, https://www.statista.com/statistics/1301020/awareness-netflix-gaming-business-acquisition-usa-gender/ (last visited January 10, 2025)
Share of adults in the United States aware of Netflix acquiring a gaming studio as of January 2022, by gender [Graph], Morning Consult, January 19, 2022. [Online]. Available: https://www.statista.com/statistics/1301020/awareness-netflix-gaming-business-acquisition-usa-gender/
