Research channels for Ramadan purchases in Egypt 2021

Published by
Saifaddin Galal,
Jul 6, 2023
Based on a survey on Egyptian consumer behavior conducted after Ramadan and Eid al-Fitr 2021, 86 percent of the respondents researched their Ramadan purchases online. In comparison, 29 percent did their research in-store, while six percent reported not researching their purchases.

Leading information channels to research about Ramadan shopping in Egypt as of June 2021

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Sources

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Release date

April 2022

Region

Egypt

Survey time period

May 13 to June 3, 2021

Number of respondents

1,516 respondents

Age group

18 years and older

Method of interview

Online survey

Supplementary notes

The source did not provide a date of publication. The date used is the date of access.

The Islamic month of Ramadan follows the lunar cycle. In 2022, it started on April 2 and ends on May 1. Eid al Fitr falls on May 2.

Original question: "How do you do research your Ramadan purchases?".

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