EU consumers who use mobile apps for online shopping purposes 2021

Published by Statista Research Department, May 10, 2024
A survey revealed that using mobile apps to shop for groceries was the most popular in 2021, with 72 percent of online consumers in the European Union cited to have done so. Additionally, a total of 65 percent of EU-based online shoppers used mobile apps for fashion-related shopping, making it the second-most popular segment for mobile app e-commerce.

Share of consumers who use mobile apps for online shopping purposes in the European Union as of 2021, by sector

© Statista 2024
Download
Show detailed source information?
Register for free
Already a member?
Log in
Sources

Use Ask Statista Research Service

Release date

September 2021

Region

Europe, EU

Survey time period

2021

Supplementary notes

* The source does not provide a date of survey and the survey methodology.

Citation formats
Access all statistics starting from $2,388 USD yearly *

* For commercial use only

Basic Account

For single users
$0 USD
Always free
Access limited to Free Statistics. Premium Statistics are not included.
  • Free Statistics
Based on your interests

Starter Account

For single users
$199 USD
per month, billed annually 1
Buy now
  • Free Statistics
  • Premium Statistics

    • The statistic on this page is a Premium Statistic and is included in this account.

Professional Account

For teams of up to 5 people
$959 USD
per month, billed annually 1
Buy now
  • Free + Premium Statistics
  • Reports
  • Market Insights

1 All prices do not include sales tax. The account requires an annual contract and will renew after one year to the regular list price.

Compare accounts

Statistics on " Mobile app usage in Europe "

The most important statistics
The most important statistics
The most important statistics
The most important statistics
The most important statistics
The most important statistics
The most important statistics
The most important statistics
The most important statistics

Other statistics that may interest you Mobile app usage in Europe

Overview

5

App market

7

App downloads

8

App revenues

8

App usage and reach

8

Businesses with apps

7

Social media apps and communication

8

Shopping and payment apps

6

Spotlight: mobile advertising in Europe

7

Further Content: You might find this interesting as well

Topics

Mobile app usage in EuropeSocial media usage in Western EuropeMobile apps in the NordicsMobile apps in the UKMobile internet usage in Europe
Access all statistics starting from $2,388 USD yearly *

* For commercial use only

Basic Account

For single users
$0 USD
Always free
Access limited to Free Statistics. Premium Statistics are not included.
  • Free Statistics
Based on your interests

Starter Account

For single users
$199 USD
per month, billed annually 1
Buy now
  • Free Statistics
  • Premium Statistics

    • The statistic on this page is a Premium Statistic and is included in this account.

Professional Account

For teams of up to 5 people
$959 USD
per month, billed annually 1
Buy now
  • Free + Premium Statistics
  • Reports
  • Market Insights

1 All prices do not include sales tax. The account requires an annual contract and will renew after one year to the regular list price.

Compare accounts
Learn more about how Statista can support your business.