In 2021, Duolingo was the most installed multilingual language learning app among users aged between 20 and 34 years in the examined European markets. In the United Kingdom, Duolingo accounted for 66 percent of installs, while in Turkey it gathered 52 percent of installs from users in the examined age group. Babbel was the second most-installed language app in Germany and had a 17 percent market share in Italy.
Market share of leading multilingual language learning apps among users aged between 20 to 34 years in selected European markets in 2021
Characteristic
Duolingo
Babbel
Mondly
EWA
Busuu
United Kingdom
66%
10%
8%
7%
9%
Turkey
52%
1%
14%
15%
18%
Russia
47%
-
7%
34%
12%
France
47%
16%
11%
15%
12%
Italy
38%
17%
16%
22%
7%
Germany
34%
25%
17%
11%
13%
Created with Highcharts 7.2.2Share of installs66%66%52%52%47%47%47%47%38%38%34%34%10%10%1%1%16%16%17%17%25%25%8%8%14%14%7%7%11%11%16%16%17%17%7%7%15%15%34%34%15%15%22%22%11%11%9%9%18%18%12%12%12%12%7%7%13%13%DuolingoBabbelMondlyEWABusuuUnited KingdomTurkeyRussiaFranceItalyGermany
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Business of Apps. (April 4, 2022). Market share of leading multilingual language learning apps among users aged between 20 to 34 years in selected European markets in 2021 [Graph]. In Statista. Retrieved April 26, 2025, from https://www.statista.com/statistics/1300861/market-share-top-language-apps-europe/
Business of Apps. "Market share of leading multilingual language learning apps among users aged between 20 to 34 years in selected European markets in 2021." Chart. April 4, 2022. Statista. Accessed April 26, 2025. https://www.statista.com/statistics/1300861/market-share-top-language-apps-europe/
Business of Apps. (2022). Market share of leading multilingual language learning apps among users aged between 20 to 34 years in selected European markets in 2021. Statista. Statista Inc.. Accessed: April 26, 2025. https://www.statista.com/statistics/1300861/market-share-top-language-apps-europe/
Business of Apps. "Market Share of Leading Multilingual Language Learning Apps among Users Aged between 20 to 34 Years in Selected European Markets in 2021." Statista, Statista Inc., 4 Apr 2022, https://www.statista.com/statistics/1300861/market-share-top-language-apps-europe/
Business of Apps, Market share of leading multilingual language learning apps among users aged between 20 to 34 years in selected European markets in 2021 Statista, https://www.statista.com/statistics/1300861/market-share-top-language-apps-europe/ (last visited April 26, 2025)
Market share of leading multilingual language learning apps among users aged between 20 to 34 years in selected European markets in 2021 [Graph], Business of Apps, April 4, 2022. [Online]. Available: https://www.statista.com/statistics/1300861/market-share-top-language-apps-europe/
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