The awareness of adults in the United States about Netflix's newest ventures into mobile gaming industry has decreased from 2021 to 2022. General knowledge about the video streaming company's new endeavors has declined from October 2021 to January 2022, remaining stronger amongst younger generations and higher amidst avid gamers. To combat low awareness, Netflix is planning to target younger generations with social influencers marketing strategies.
Share of adults in the United States aware of Netflix acquiring a gaming studio in October 2021 and January 2022, by generation
Original question: "How much have you seen, read, or heard about the following: Netflix buying its first game studio that will feature ad-free gaming and no in-game purchases?"
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Morning Consult. (January 19, 2022). Share of adults in the United States aware of Netflix acquiring a gaming studio in October 2021 and January 2022, by generation [Graph]. In Statista. Retrieved January 09, 2025, from https://www.statista.com/statistics/1300850/netflix-gaming-enterprise-awareness-usa-generation/
Morning Consult. "Share of adults in the United States aware of Netflix acquiring a gaming studio in October 2021 and January 2022, by generation ." Chart. January 19, 2022. Statista. Accessed January 09, 2025. https://www.statista.com/statistics/1300850/netflix-gaming-enterprise-awareness-usa-generation/
Morning Consult. (2022). Share of adults in the United States aware of Netflix acquiring a gaming studio in October 2021 and January 2022, by generation . Statista. Statista Inc.. Accessed: January 09, 2025. https://www.statista.com/statistics/1300850/netflix-gaming-enterprise-awareness-usa-generation/
Morning Consult. "Share of Adults in The United States Aware of Netflix Acquiring a Gaming Studio in October 2021 and January 2022, by Generation ." Statista, Statista Inc., 19 Jan 2022, https://www.statista.com/statistics/1300850/netflix-gaming-enterprise-awareness-usa-generation/
Morning Consult, Share of adults in the United States aware of Netflix acquiring a gaming studio in October 2021 and January 2022, by generation Statista, https://www.statista.com/statistics/1300850/netflix-gaming-enterprise-awareness-usa-generation/ (last visited January 09, 2025)
Share of adults in the United States aware of Netflix acquiring a gaming studio in October 2021 and January 2022, by generation [Graph], Morning Consult, January 19, 2022. [Online]. Available: https://www.statista.com/statistics/1300850/netflix-gaming-enterprise-awareness-usa-generation/
