Instagram Feed had the largest share of Instagram advertising impressions in the United States in the fourth quarter of 2021, with 47 percent of impressions for the analyzed period. Instagram Stories followed, accounting for 42 percent of ad impressions at that time.
Share of Instagram advertising impressions in the United States in the 4th quarter of 2021, by format
Data is based on anonymized performance data from Facebook programs under the source's management, with annual digital ad spend under management totaling over three billion U.S. dollars during Q4 2021. Broader industry metrics may vary.
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eMarketer. (January 13, 2022). Share of Instagram advertising impressions in the United States in the 4th quarter of 2021, by format [Graph]. In Statista. Retrieved October 02, 2024, from https://www.statista.com/statistics/1300846/share-of-instagram-ad-impressions-by-format-us/
eMarketer. "Share of Instagram advertising impressions in the United States in the 4th quarter of 2021, by format ." Chart. January 13, 2022. Statista. Accessed October 02, 2024. https://www.statista.com/statistics/1300846/share-of-instagram-ad-impressions-by-format-us/
eMarketer. (2022). Share of Instagram advertising impressions in the United States in the 4th quarter of 2021, by format . Statista. Statista Inc.. Accessed: October 02, 2024. https://www.statista.com/statistics/1300846/share-of-instagram-ad-impressions-by-format-us/
eMarketer. "Share of Instagram Advertising Impressions in The United States in The 4th Quarter of 2021, by Format ." Statista, Statista Inc., 13 Jan 2022, https://www.statista.com/statistics/1300846/share-of-instagram-ad-impressions-by-format-us/
eMarketer, Share of Instagram advertising impressions in the United States in the 4th quarter of 2021, by format Statista, https://www.statista.com/statistics/1300846/share-of-instagram-ad-impressions-by-format-us/ (last visited October 02, 2024)
Share of Instagram advertising impressions in the United States in the 4th quarter of 2021, by format [Graph], eMarketer, January 13, 2022. [Online]. Available: https://www.statista.com/statistics/1300846/share-of-instagram-ad-impressions-by-format-us/
