Share of iOS apps adding generic keywords in the title 2022, by category

Published by Laura Ceci, Dec 4, 2023
As of March 2022, casino gaming apps in the Apple App Stores worldwide used the highest number of generic keywords in their title. For app users to have a better understanding of the app's functionalities, 58 percent of casino games included additional generic keywords in their titles. The music apps ranked second with 56 percent. Photo and video apps, as well as social apps, followed with 52 percent iOS apps adding generic keywords in the title, respectively.

Share of apps in the Apple App Store worldwide that contain additional generic keywords in the title as of March 2022, by category

CharacteristicShare of apps
Games - Casino 58%
Music 56%
Photo and video 52%
Social networking 52%
Health and fitness 48%
Shopping 47%
Education 46%
Entertainment 40%
Navigation 36%
Business 34%
Games 27%
Showing entries 1 to 11 (11 entries in total)
Created with Highcharts 7.2.2Share of apps58%58%56%56%52%52%52%52%48%48%47%47%46%46%40%40%36%36%34%34%27%27%Games - CasinoMusicPhoto and videoSocial networkingHealth and fitnessShoppingEducationEntertainmentNavigationBusinessGames
0%5%10%15%20%25%30%35%40%45%50%55%60%65%

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Source

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Release date

March 2022

Region

Worldwide

Survey time period

March 2022

Special properties

data concerning the top 100 free apps in the Apple App Store

Supplementary notes

The source does not provide an exact survey date. The date provided is the publication date.

Market observed are: Brazil, France, Germany, India, Spain, the United Kingdom, and the United States.

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