In a survey from March 2022, nearly one quarter of Russian consumers stated their opinion on the foreign brands that suspended operations in the country due to the war in Ukraine, which started in February 2022, deteriorated and they would not be purchasing goods and services of these companies any longer. The largest share of respondents whose attitude toward such brands had not changed was recorded in the age group from 18 to 24 years.
After you found out that some companies decided to leave the Russian market or suspend their operations in Russia, has your attitude toward them changed?
Characteristic
Deteriorated, I will not be buying their goods / services in the future
Deteriorated, but if they return to Russia, I will be buying their goods / services
Has not changed, and if they return to Russia, I will be buying their goods / services
Improved, I will be buying their goods / services whenever possible
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NAFI Research Centre. (March 25, 2022). After you found out that some companies decided to leave the Russian market or suspend their operations in Russia, has your attitude toward them changed? [Graph]. In Statista. Retrieved December 22, 2024, from https://www.statista.com/statistics/1300580/russia-attitude-toward-brands-that-left-due-to-war-in-ukraine-by-age/
NAFI Research Centre. "After you found out that some companies decided to leave the Russian market or suspend their operations in Russia, has your attitude toward them changed?." Chart. March 25, 2022. Statista. Accessed December 22, 2024. https://www.statista.com/statistics/1300580/russia-attitude-toward-brands-that-left-due-to-war-in-ukraine-by-age/
NAFI Research Centre. (2022). After you found out that some companies decided to leave the Russian market or suspend their operations in Russia, has your attitude toward them changed?. Statista. Statista Inc.. Accessed: December 22, 2024. https://www.statista.com/statistics/1300580/russia-attitude-toward-brands-that-left-due-to-war-in-ukraine-by-age/
NAFI Research Centre. "After You Found out That Some Companies Decided to Leave The Russian Market or Suspend Their Operations in Russia, Has Your Attitude toward Them Changed?." Statista, Statista Inc., 25 Mar 2022, https://www.statista.com/statistics/1300580/russia-attitude-toward-brands-that-left-due-to-war-in-ukraine-by-age/
NAFI Research Centre, After you found out that some companies decided to leave the Russian market or suspend their operations in Russia, has your attitude toward them changed? Statista, https://www.statista.com/statistics/1300580/russia-attitude-toward-brands-that-left-due-to-war-in-ukraine-by-age/ (last visited December 22, 2024)
After you found out that some companies decided to leave the Russian market or suspend their operations in Russia, has your attitude toward them changed? [Graph], NAFI Research Centre, March 25, 2022. [Online]. Available: https://www.statista.com/statistics/1300580/russia-attitude-toward-brands-that-left-due-to-war-in-ukraine-by-age/
