Ranking of video streaming service in the U.S. 2022-2023, by CTV time share

Published by
Julia Stoll,
Jan 9, 2024
In May 2023, YouTube, Netflix, and Hulu occupied the vast majority of U.S. streaming video viewership time, with YouTube viewing making up 26 percent of total connected TV viewing hours. Amazon Prime Video accounted for eight percent of CTV viewership time in the U.S.

Distribution of total connected TV viewing hours in the United States in May 2022 and May 2023, by streaming service

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Release date

August 2023

Region

United States

Survey time period

May 2022, May 2023

Supplementary notes

YouTube includes YouTube and YouTube TV; Hulu includes Hulu and Hulu Live TV.

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Statistics on " Connected TV viewership in the United States "

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Overview

6

Device brands and streaming services

5

Consumer behavior

6

Perception of CTV ads

5

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Topics

Connected TV viewership in the United StatesTV signal technologiesOnline TV in the United StatesSmart and connected TVsSubscription video-on-demand in the United States
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