Usage of major online platforms for FMCG in rural areas Vietnam 2021

Published by
Minh-Ngoc Nguyen,
Jul 5, 2024
In 2021, around 87 percent of surveyed online FMCG shoppers in rural areas in Vietnam used Facebook to shop for these products. By comparison, the leading e-commerce marketplace in the country, Shopee, was used by 13 percent of the respondents to purchase FMCG products.

Leading online platforms for FMCG products based on usage among shoppers in rural areas in Vietnam in 2021

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Release date

December 2021

Region

Vietnam

Survey time period

as of September 2021

Special properties

figures based on moving annual total, among Vietnamese households

Supplementary notes

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