In 2021, around 87 percent of surveyed online FMCG shoppers in rural areas in Vietnam used Facebook to shop for these products. By comparison, the leading e-commerce marketplace in the country, Shopee, was used by 13 percent of the respondents to purchase FMCG products.
Leading online platforms for FMCG products based on usage among shoppers in rural areas in Vietnam in 2021
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Share of respondents
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Kantar Worldpanel. (December 17, 2021). Leading online platforms for FMCG products based on usage among shoppers in rural areas in Vietnam in 2021 [Graph]. In Statista. Retrieved August 24, 2024, from https://www.statista.com/statistics/1300498/vietnam-usage-of-major-online-platforms-for-fmcg-in-rural-areas/
Kantar Worldpanel. "Leading online platforms for FMCG products based on usage among shoppers in rural areas in Vietnam in 2021." Chart. December 17, 2021. Statista. Accessed August 24, 2024. https://www.statista.com/statistics/1300498/vietnam-usage-of-major-online-platforms-for-fmcg-in-rural-areas/
Kantar Worldpanel. (2021). Leading online platforms for FMCG products based on usage among shoppers in rural areas in Vietnam in 2021. Statista. Statista Inc.. Accessed: August 24, 2024. https://www.statista.com/statistics/1300498/vietnam-usage-of-major-online-platforms-for-fmcg-in-rural-areas/
Kantar Worldpanel. "Leading Online Platforms for Fmcg Products Based on Usage among Shoppers in Rural Areas in Vietnam in 2021." Statista, Statista Inc., 17 Dec 2021, https://www.statista.com/statistics/1300498/vietnam-usage-of-major-online-platforms-for-fmcg-in-rural-areas/
Kantar Worldpanel, Leading online platforms for FMCG products based on usage among shoppers in rural areas in Vietnam in 2021 Statista, https://www.statista.com/statistics/1300498/vietnam-usage-of-major-online-platforms-for-fmcg-in-rural-areas/ (last visited August 24, 2024)
Leading online platforms for FMCG products based on usage among shoppers in rural areas in Vietnam in 2021 [Graph], Kantar Worldpanel, December 17, 2021. [Online]. Available: https://www.statista.com/statistics/1300498/vietnam-usage-of-major-online-platforms-for-fmcg-in-rural-areas/
