In 2021, Shopee accounted for 38 percent of the online FMCG sales in urban cities in Vietnam, making it the leading platform for these products. By comparison, 35 percent of online FMCG sales in these cities came from Facebook.
Share of online FMCG sales in urban cities in Vietnam in 2021, by major platform
Characteristic
Online FMCG sales
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Kantar Worldpanel. (December 17, 2021). Share of online FMCG sales in urban cities in Vietnam in 2021, by major platform [Graph]. In Statista. Retrieved August 25, 2024, from https://www.statista.com/statistics/1300472/vietnam-share-of-online-fmcg-sales-in-urban-cities-by-platform/
Kantar Worldpanel. "Share of online FMCG sales in urban cities in Vietnam in 2021, by major platform." Chart. December 17, 2021. Statista. Accessed August 25, 2024. https://www.statista.com/statistics/1300472/vietnam-share-of-online-fmcg-sales-in-urban-cities-by-platform/
Kantar Worldpanel. (2021). Share of online FMCG sales in urban cities in Vietnam in 2021, by major platform. Statista. Statista Inc.. Accessed: August 25, 2024. https://www.statista.com/statistics/1300472/vietnam-share-of-online-fmcg-sales-in-urban-cities-by-platform/
Kantar Worldpanel. "Share of Online Fmcg Sales in Urban Cities in Vietnam in 2021, by Major Platform." Statista, Statista Inc., 17 Dec 2021, https://www.statista.com/statistics/1300472/vietnam-share-of-online-fmcg-sales-in-urban-cities-by-platform/
Kantar Worldpanel, Share of online FMCG sales in urban cities in Vietnam in 2021, by major platform Statista, https://www.statista.com/statistics/1300472/vietnam-share-of-online-fmcg-sales-in-urban-cities-by-platform/ (last visited August 25, 2024)
Share of online FMCG sales in urban cities in Vietnam in 2021, by major platform [Graph], Kantar Worldpanel, December 17, 2021. [Online]. Available: https://www.statista.com/statistics/1300472/vietnam-share-of-online-fmcg-sales-in-urban-cities-by-platform/