In 2021, around 55 percent of surveyed online FMCG shoppers in urban regions in Vietnam used Facebook to shop for these products. By comparison, the leading e-commerce marketplace in the country, Shopee, was used by less than half of the respondents for FMCG products.
Leading online platforms for FMCG products based on usage among shoppers in urban areas Vietnam in 2021
Characteristic
Share of respondents
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Kantar Worldpanel. (December 17, 2021). Leading online platforms for FMCG products based on usage among shoppers in urban areas Vietnam in 2021 [Graph]. In Statista. Retrieved August 25, 2024, from https://www.statista.com/statistics/1300467/vietnam-usage-of-major-online-platforms-for-fmcg-purchases-in-urban-areas/
Kantar Worldpanel. "Leading online platforms for FMCG products based on usage among shoppers in urban areas Vietnam in 2021." Chart. December 17, 2021. Statista. Accessed August 25, 2024. https://www.statista.com/statistics/1300467/vietnam-usage-of-major-online-platforms-for-fmcg-purchases-in-urban-areas/
Kantar Worldpanel. (2021). Leading online platforms for FMCG products based on usage among shoppers in urban areas Vietnam in 2021. Statista. Statista Inc.. Accessed: August 25, 2024. https://www.statista.com/statistics/1300467/vietnam-usage-of-major-online-platforms-for-fmcg-purchases-in-urban-areas/
Kantar Worldpanel. "Leading Online Platforms for Fmcg Products Based on Usage among Shoppers in Urban Areas Vietnam in 2021." Statista, Statista Inc., 17 Dec 2021, https://www.statista.com/statistics/1300467/vietnam-usage-of-major-online-platforms-for-fmcg-purchases-in-urban-areas/
Kantar Worldpanel, Leading online platforms for FMCG products based on usage among shoppers in urban areas Vietnam in 2021 Statista, https://www.statista.com/statistics/1300467/vietnam-usage-of-major-online-platforms-for-fmcg-purchases-in-urban-areas/ (last visited August 25, 2024)
Leading online platforms for FMCG products based on usage among shoppers in urban areas Vietnam in 2021 [Graph], Kantar Worldpanel, December 17, 2021. [Online]. Available: https://www.statista.com/statistics/1300467/vietnam-usage-of-major-online-platforms-for-fmcg-purchases-in-urban-areas/