As of March 2022, approximately 75 percent of online users in the United Kingdom were watching online video content on platforms like YouTube and BBC iPlayer. UK users aged between 18 and 24 years had the highest online video consumption rate, with over 97 percent of users in this age group watching videos online. By comparison, less than five in 10 users aged 65 years and above were watching digital videos.
Share of digital video viewers in the United Kingdom as of March 2022, by age group
According to the source: "Individuals of any age who watch video via any app or website at least once per month that provides streaming video content over the internet and bypasses traditional distribution; examples include BBC iPlayer, Netflix, and YouTube."
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eMarketer. (March 31, 2022). Share of digital video viewers in the United Kingdom as of March 2022, by age group [Graph]. In Statista. Retrieved October 31, 2024, from https://www.statista.com/statistics/1300425/uk-online-video-audience-by-age/
eMarketer. "Share of digital video viewers in the United Kingdom as of March 2022, by age group." Chart. March 31, 2022. Statista. Accessed October 31, 2024. https://www.statista.com/statistics/1300425/uk-online-video-audience-by-age/
eMarketer. (2022). Share of digital video viewers in the United Kingdom as of March 2022, by age group. Statista. Statista Inc.. Accessed: October 31, 2024. https://www.statista.com/statistics/1300425/uk-online-video-audience-by-age/
eMarketer. "Share of Digital Video Viewers in The United Kingdom as of March 2022, by Age Group." Statista, Statista Inc., 31 Mar 2022, https://www.statista.com/statistics/1300425/uk-online-video-audience-by-age/
eMarketer, Share of digital video viewers in the United Kingdom as of March 2022, by age group Statista, https://www.statista.com/statistics/1300425/uk-online-video-audience-by-age/ (last visited October 31, 2024)
Share of digital video viewers in the United Kingdom as of March 2022, by age group [Graph], eMarketer, March 31, 2022. [Online]. Available: https://www.statista.com/statistics/1300425/uk-online-video-audience-by-age/
