During a survey carried out among consumers in the United States in March 2022, 35 percent of respondents said they had purchased a product or service promoted by a virtual influencer, while 65 percent of respondents said they had not done so.
Share of consumers who bought a product or service promoted by a virtual influencer in the United States as of March 2022
Source defines virtual influencer as "a digital character that was created using computer graphics. This character is designed to simulate human qualities and a unique personality, including realistic biases and quirks. It's a fictional person that resembles a human persona and is able to affect people's decisions."
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The Influencer Marketing Factory. (March 29, 2022). Share of consumers who bought a product or service promoted by a virtual influencer in the United States as of March 2022 [Graph]. In Statista. Retrieved November 16, 2024, from https://www.statista.com/statistics/1300319/consumers-bought-products-promoted-virtual-influencers-us/
The Influencer Marketing Factory. "Share of consumers who bought a product or service promoted by a virtual influencer in the United States as of March 2022." Chart. March 29, 2022. Statista. Accessed November 16, 2024. https://www.statista.com/statistics/1300319/consumers-bought-products-promoted-virtual-influencers-us/
The Influencer Marketing Factory. (2022). Share of consumers who bought a product or service promoted by a virtual influencer in the United States as of March 2022. Statista. Statista Inc.. Accessed: November 16, 2024. https://www.statista.com/statistics/1300319/consumers-bought-products-promoted-virtual-influencers-us/
The Influencer Marketing Factory. "Share of Consumers Who Bought a Product or Service Promoted by a Virtual Influencer in The United States as of March 2022." Statista, Statista Inc., 29 Mar 2022, https://www.statista.com/statistics/1300319/consumers-bought-products-promoted-virtual-influencers-us/
The Influencer Marketing Factory, Share of consumers who bought a product or service promoted by a virtual influencer in the United States as of March 2022 Statista, https://www.statista.com/statistics/1300319/consumers-bought-products-promoted-virtual-influencers-us/ (last visited November 16, 2024)
Share of consumers who bought a product or service promoted by a virtual influencer in the United States as of March 2022 [Graph], The Influencer Marketing Factory, March 29, 2022. [Online]. Available: https://www.statista.com/statistics/1300319/consumers-bought-products-promoted-virtual-influencers-us/
