U.S. conversion rates in selected verticals before and after personalization 2021

Published by Statista Research Department, Dec 10, 2024
A 2021 report revealed that personalization touchpoints offered by e-commerce brands in the United States raised conversion rates across a number of segments. Post-personalization, the conversion rate for groceries was at 1.79 percent, up from 1.31 percent prior to personalized experience.

Online shopping conversion rate in select verticals before and after offering personalized shopping experience in the United States in 2021

CharacteristicPre-personalizationPost-personalization
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Release date

April 2021

Region

United States

Survey time period

February 24 to March 10, 2021

Number of respondents

800 respondents

Special properties

200 U.S. e-commerce retailer executives and 600 U.S. consumers

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