A 2021 report revealed that personalization touchpoints offered by e-commerce brands in the United States raised conversion rates across a number of segments. Post-personalization, the conversion rate for groceries was at 1.79 percent, up from 1.31 percent prior to personalized experience.
Online shopping conversion rate in select verticals before and after offering personalized shopping experience in the United States in 2021
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
Netcore Cloud. (April 25, 2021). Online shopping conversion rate in select verticals before and after offering personalized shopping experience in the United States in 2021 [Graph]. In Statista. Retrieved November 05, 2024, from https://www.statista.com/statistics/1300238/conversion-rates-before-after-personalization-segment/
Netcore Cloud. "Online shopping conversion rate in select verticals before and after offering personalized shopping experience in the United States in 2021." Chart. April 25, 2021. Statista. Accessed November 05, 2024. https://www.statista.com/statistics/1300238/conversion-rates-before-after-personalization-segment/
Netcore Cloud. (2021). Online shopping conversion rate in select verticals before and after offering personalized shopping experience in the United States in 2021. Statista. Statista Inc.. Accessed: November 05, 2024. https://www.statista.com/statistics/1300238/conversion-rates-before-after-personalization-segment/
Netcore Cloud. "Online Shopping Conversion Rate in Select Verticals before and after Offering Personalized Shopping Experience in The United States in 2021." Statista, Statista Inc., 25 Apr 2021, https://www.statista.com/statistics/1300238/conversion-rates-before-after-personalization-segment/
Netcore Cloud, Online shopping conversion rate in select verticals before and after offering personalized shopping experience in the United States in 2021 Statista, https://www.statista.com/statistics/1300238/conversion-rates-before-after-personalization-segment/ (last visited November 05, 2024)
Online shopping conversion rate in select verticals before and after offering personalized shopping experience in the United States in 2021 [Graph], Netcore Cloud, April 25, 2021. [Online]. Available: https://www.statista.com/statistics/1300238/conversion-rates-before-after-personalization-segment/
