A 2021 report revealed that personalization touchpoints offered by e-commerce brands in the United States raised conversion rates across a number of segments. Post-personalization, the conversion rate for groceries was at 1.79 percent, up from 1.31 percent prior to personalized experience.
Online shopping conversion rate in select verticals before and after offering personalized shopping experience in the United States in 2021
Characteristic
Pre-personalization
Post-personalization
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
Exclusive Premium Statistic
To access all Premium Statistics, you need a paid Statista Account
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
Netcore Cloud. (April 25, 2021). Online shopping conversion rate in select verticals before and after offering personalized shopping experience in the United States in 2021 [Graph]. In Statista. Retrieved July 06, 2024, from https://www.statista.com/statistics/1300238/conversion-rates-before-after-personalization-segment/
Netcore Cloud. "Online shopping conversion rate in select verticals before and after offering personalized shopping experience in the United States in 2021." Chart. April 25, 2021. Statista. Accessed July 06, 2024. https://www.statista.com/statistics/1300238/conversion-rates-before-after-personalization-segment/
Netcore Cloud. (2021). Online shopping conversion rate in select verticals before and after offering personalized shopping experience in the United States in 2021. Statista. Statista Inc.. Accessed: July 06, 2024. https://www.statista.com/statistics/1300238/conversion-rates-before-after-personalization-segment/
Netcore Cloud. "Online Shopping Conversion Rate in Select Verticals before and after Offering Personalized Shopping Experience in The United States in 2021." Statista, Statista Inc., 25 Apr 2021, https://www.statista.com/statistics/1300238/conversion-rates-before-after-personalization-segment/
Netcore Cloud, Online shopping conversion rate in select verticals before and after offering personalized shopping experience in the United States in 2021 Statista, https://www.statista.com/statistics/1300238/conversion-rates-before-after-personalization-segment/ (last visited July 06, 2024)
Online shopping conversion rate in select verticals before and after offering personalized shopping experience in the United States in 2021 [Graph], Netcore Cloud, April 25, 2021. [Online]. Available: https://www.statista.com/statistics/1300238/conversion-rates-before-after-personalization-segment/