Usage of selected VOD services among senior citizens in Germany 2021

Published by
Kasia Davies,
Oct 8, 2024
In 2021, 7.1 percent of senior citizens in Germany used Amazon Prime Video/Amazon Video, while 5.8 percent used Netflix. The majority of German senior citizens did not have a subscription to a VOD platform or did not use VOD at all, at 89 percent.

Which of the following video on demand services do you use?

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Source

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Release date

November 2021

Region

Germany

Survey time period

2019 to 2021

Age group

14 years and older

Special properties

German-speaking population

Method of interview

Computer-assisted personal interviews (CAPI)

Supplementary notes

Information on main unit:
Base: German-speaking population aged 14 years and older

Information on total sample:
2021: 23,299 respondents, projection to 70.54 million people

Information on target group "German-speaking population aged 60 years and older":
2021: projection to 22.63 million people

The figures displayed refer to the following studies:
2021: VuMA 2022

Further information on methodology are available here.

The source provides no information on percentage points exceeding 100 percent.

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Overview

7

Video on demand use

4

Video on demand reach

4

Consumer habits

6

Forecasts

5

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Topics

Video streaming in GermanySubscription video-on-demand in the United StatesOnline video in EuropeVideo-on-demand in PolandVideo streaming in the Netherlands
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