Cameo.com monthly traffic volume 2022-2023

In February 2023, Cameo.com saw approximately 4.7 million monthly website visits from users worldwide. Launched in 2016, the platform allows fans to request personalized messages from their favorite celebrity for a fee. In 2021, “The Office” actor Brian Baumgartner was among the most popular celebrities on Cameo, charging 225 U.S. dollars to fans for personalized video content.

Starred creators: Celebrities on the internet

Following the life of celebrities is one of the secret pleasures of millions of users on the internet. In 2021, Britney Spears was the highest trending celebrity worldwide, with an increase of 117 percent in Google searches compared to the previous year. While the great majority of stars and famous personalities are under strict public relations control, fans can get a glimpse into their favorite celebrity’s life on social media in a seemingly organic way. Mainstream celebrities are the most followed users on Instagram, with footballer Cristiano Ronaldo and actor Dwayne 'The Rock" Johnson amassing 332 million and 265 million users, respectively.

Online video content creators

According to a May 2022 survey of digital creators on Patreon, videos were the most popular content format, with almost 40 percent of creators choosing this type of media. Writing and audio content followed, with 17 percent and 14 percent of users on the popular crowdfunding platform reporting using these media to interact with their online audiences. Despite its popularity, video content generally requires more effort from creators, as well as notable knowledge of video editing software. According to a survey of digital content creators conducted in 2021, 36 percent of respondents spent between one and five hours weekly creating digital content, while 16 percent spent between 10 and 20 hours per week working on content to publish.