The COVID-19 pandemic marked a change of pace in e-commerce personalization. According to a global study, in 2017, 44 percent of consumers stated they would become repeat buyers after a personalized digital shopping experience. After the global e-commerce surge in 2021, the figure declined but remained higher than pre-pandemic levels. As of 2023, 56 percent of surveyed consumers were driven to purchase again from a retailer providing online personalization.
Share of consumers who would become repeat buyers after a personalized online shopping experience in selected years between 2017 and 2023
Characteristic
Share of respondents
-
-
-
-
-
-
-
-
Exclusive Premium Statistic
To access all Premium Statistics, you need a paid Statista Account
consumers who have online shopped in the past six months
Supplementary notes
* 2023 panel: 3,501 respondents (3,001 consumers and 500 businesses) from Australia, Brazil, Colombia, France, Germany, Italy, Japan, Mexico, Singapore, Spain, the United Kingdom, and the United States.
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
Twilio. (April 28, 2023). Share of consumers who would become repeat buyers after a personalized online shopping experience in selected years between 2017 and 2023 [Graph]. In Statista. Retrieved July 23, 2024, from https://www.statista.com/statistics/1300134/online-shopping-consumers-repeat-buyers-personalized-experience/
Twilio. "Share of consumers who would become repeat buyers after a personalized online shopping experience in selected years between 2017 and 2023." Chart. April 28, 2023. Statista. Accessed July 23, 2024. https://www.statista.com/statistics/1300134/online-shopping-consumers-repeat-buyers-personalized-experience/
Twilio. (2023). Share of consumers who would become repeat buyers after a personalized online shopping experience in selected years between 2017 and 2023. Statista. Statista Inc.. Accessed: July 23, 2024. https://www.statista.com/statistics/1300134/online-shopping-consumers-repeat-buyers-personalized-experience/
Twilio. "Share of Consumers Who Would Become Repeat Buyers after a Personalized Online Shopping Experience in Selected Years between 2017 and 2023." Statista, Statista Inc., 28 Apr 2023, https://www.statista.com/statistics/1300134/online-shopping-consumers-repeat-buyers-personalized-experience/
Twilio, Share of consumers who would become repeat buyers after a personalized online shopping experience in selected years between 2017 and 2023 Statista, https://www.statista.com/statistics/1300134/online-shopping-consumers-repeat-buyers-personalized-experience/ (last visited July 23, 2024)
Share of consumers who would become repeat buyers after a personalized online shopping experience in selected years between 2017 and 2023 [Graph], Twilio, April 28, 2023. [Online]. Available: https://www.statista.com/statistics/1300134/online-shopping-consumers-repeat-buyers-personalized-experience/