According to a survey conducted in the third quarter of 2023, more than 60 percent of internet users in Sweden used social media to keep in touch with friends and family, whilst 42.8 percent used social networks to fill their spare time. Overall, around one third of users in Sweden found inspiration for things to do and buy on social media, and one in five users found content on social platforms.
Most popular reasons for internet users in Sweden to use social media as of 3rd quarter 2023
Characteristic
Share of respondents
Keeping in touch with friends and family
63.9%
Filling spare time
42.8%
Reading news stories
35.7%
Finding inspiration for things to do and buy
32.8%
Finding content (e.g. videos)
26.6%
Finding products to purchase
22.6%
Seeing what's being talked about
21.8%
Making new contacts
20.7%
Posting about your life
20.7%
Finding like-minded communities
18.4%
Sharing and discussing opinions
17.4%
Avoiding missing out (FOMO)
16.9%
Watching or following sports
16.7%
Created with Highcharts 7.2.2Share of respondents63.9%63.9%42.8%42.8%35.7%35.7%32.8%32.8%26.6%26.6%22.6%22.6%21.8%21.8%20.7%20.7%20.7%20.7%18.4%18.4%17.4%17.4%16.9%16.9%16.7%16.7%16.1%16.1%15.5%15.5%Keeping in touch with friends and familyFilling spare timeReading news storiesFinding inspiration for things to do and buyFinding content (e.g. videos)Finding products to purchaseSeeing what's being talked aboutMaking new contactsPosting about your lifeFinding like-minded communitiesSharing and discussing opinionsAvoiding missing out (FOMO)Watching or following sportsFollowing celebrities or influencersSeeing content from brands
0%5%10%15%20%25%30%35%40%45%50%55%60%65%70%75%
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We Are Social, & DataReportal, & Meltwater. (February 22, 2024). Most popular reasons for internet users in Sweden to use social media as of 3rd quarter 2023 [Graph]. In Statista. Retrieved February 19, 2025, from https://www.statista.com/statistics/1422052/sweden-social-media-usage-reasons/
We Are Social, und DataReportal, und Meltwater. "Most popular reasons for internet users in Sweden to use social media as of 3rd quarter 2023." Chart. February 22, 2024. Statista. Accessed February 19, 2025. https://www.statista.com/statistics/1422052/sweden-social-media-usage-reasons/
We Are Social, DataReportal, Meltwater. (2024). Most popular reasons for internet users in Sweden to use social media as of 3rd quarter 2023. Statista. Statista Inc.. Accessed: February 19, 2025. https://www.statista.com/statistics/1422052/sweden-social-media-usage-reasons/
We Are Social, and DataReportal, and Meltwater. "Most Popular Reasons for Internet Users in Sweden to Use Social Media as of 3rd Quarter 2023." Statista, Statista Inc., 22 Feb 2024, https://www.statista.com/statistics/1422052/sweden-social-media-usage-reasons/
We Are Social & DataReportal & Meltwater, Most popular reasons for internet users in Sweden to use social media as of 3rd quarter 2023 Statista, https://www.statista.com/statistics/1422052/sweden-social-media-usage-reasons/ (last visited February 19, 2025)
Most popular reasons for internet users in Sweden to use social media as of 3rd quarter 2023 [Graph], We Are Social, & DataReportal, & Meltwater, February 22, 2024. [Online]. Available: https://www.statista.com/statistics/1422052/sweden-social-media-usage-reasons/
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