According to a survey among Vietnamese internet users conducted by Decision Lab, as of the fourth quarter of 2023, around 11 percent of Vietnamese Gen X respondents said they used Facebook most often for online shopping. By comparison, the share of Gen Z internet users shopping on Facebook was the lowest that year, at four percent.
Share of internet users who used Facebook for online shopping in Vietnam as of the 4th quarter of 2023, by generation
Characteristic
Share of respondents
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Original question: “Which of the following platforms/apps do you use most often for online shopping?”
According to the source, Generation X are people born between 1960 and 1980, Generation Y are those born between 1981 and 1996, and Generation Y are those born between 1997 and 2005.
Number of respondents: Gen X = 319 Gen Y = 547 Gen Z = 453
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Decision Lab. (April 3, 2024). Share of internet users who used Facebook for online shopping in Vietnam as of the 4th quarter of 2023, by generation [Graph]. In Statista. Retrieved August 16, 2024, from https://www.statista.com/statistics/1300023/vietnam-share-of-internet-users-who-used-facebook-for-online-shopping-by-generation/
Decision Lab. "Share of internet users who used Facebook for online shopping in Vietnam as of the 4th quarter of 2023, by generation." Chart. April 3, 2024. Statista. Accessed August 16, 2024. https://www.statista.com/statistics/1300023/vietnam-share-of-internet-users-who-used-facebook-for-online-shopping-by-generation/
Decision Lab. (2024). Share of internet users who used Facebook for online shopping in Vietnam as of the 4th quarter of 2023, by generation. Statista. Statista Inc.. Accessed: August 16, 2024. https://www.statista.com/statistics/1300023/vietnam-share-of-internet-users-who-used-facebook-for-online-shopping-by-generation/
Decision Lab. "Share of Internet Users Who Used Facebook for Online Shopping in Vietnam as of The 4th Quarter of 2023, by Generation." Statista, Statista Inc., 3 Apr 2024, https://www.statista.com/statistics/1300023/vietnam-share-of-internet-users-who-used-facebook-for-online-shopping-by-generation/
Decision Lab, Share of internet users who used Facebook for online shopping in Vietnam as of the 4th quarter of 2023, by generation Statista, https://www.statista.com/statistics/1300023/vietnam-share-of-internet-users-who-used-facebook-for-online-shopping-by-generation/ (last visited August 16, 2024)
Share of internet users who used Facebook for online shopping in Vietnam as of the 4th quarter of 2023, by generation [Graph], Decision Lab, April 3, 2024. [Online]. Available: https://www.statista.com/statistics/1300023/vietnam-share-of-internet-users-who-used-facebook-for-online-shopping-by-generation/