A December 2021 study identified the share of high net worth (HNW) collectors worldwide who spent over one million U.S. dollars on non-fungible tokens (NFTs). Overall, six percent of surveyed Gen Z and Millennial collectors reported having purchased digital art NFTs for more than one million U.S. dollars in 2021. In contrast, only one percent of interviewed Boomer collectors claimed the same that year.
Share of high net worth (HNW) collectors spending over one million U.S. dollars on non-fungible tokens (NFTs) in 2021, by generation
The source defined high net worth (HNW) collectors as individuals who have a current net worth, excluding real estate and private business assets, in excess of one million U.S. dollars. Additionally, to be included in the survey, collectors were required to have spent at least 10,000 U.S. dollars on fine or decorative art in both 2020 and 2021.
The source specified that the surveyed high net worth collectors were from the following markets: the United States, the United Kingdom, Germany, France, Italy, Mainland China, Hong Kong SAR, Taiwan, Singapore, and Brazil.
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Art Basel, & UBS. (March 29, 2022). Share of high net worth (HNW) collectors spending over one million U.S. dollars on non-fungible tokens (NFTs) in 2021, by generation [Graph]. In Statista. Retrieved November 21, 2024, from https://www.statista.com/statistics/1299922/share-hnw-collectors-spending-over-one-million-dollars-on-nfts/
Art Basel, und UBS. "Share of high net worth (HNW) collectors spending over one million U.S. dollars on non-fungible tokens (NFTs) in 2021, by generation." Chart. March 29, 2022. Statista. Accessed November 21, 2024. https://www.statista.com/statistics/1299922/share-hnw-collectors-spending-over-one-million-dollars-on-nfts/
Art Basel, UBS. (2022). Share of high net worth (HNW) collectors spending over one million U.S. dollars on non-fungible tokens (NFTs) in 2021, by generation. Statista. Statista Inc.. Accessed: November 21, 2024. https://www.statista.com/statistics/1299922/share-hnw-collectors-spending-over-one-million-dollars-on-nfts/
Art Basel, and UBS. "Share of High Net worth (Hnw) Collectors Spending over One Million U.S. Dollars on Non-fungible Tokens (Nfts) in 2021, by Generation." Statista, Statista Inc., 29 Mar 2022, https://www.statista.com/statistics/1299922/share-hnw-collectors-spending-over-one-million-dollars-on-nfts/
Art Basel & UBS, Share of high net worth (HNW) collectors spending over one million U.S. dollars on non-fungible tokens (NFTs) in 2021, by generation Statista, https://www.statista.com/statistics/1299922/share-hnw-collectors-spending-over-one-million-dollars-on-nfts/ (last visited November 21, 2024)
Share of high net worth (HNW) collectors spending over one million U.S. dollars on non-fungible tokens (NFTs) in 2021, by generation [Graph], Art Basel, & UBS, March 29, 2022. [Online]. Available: https://www.statista.com/statistics/1299922/share-hnw-collectors-spending-over-one-million-dollars-on-nfts/
