HNW collectors: median spending on digital art 2024

According to a study on high-net-worth (HNW) collectors worldwide, Millennials had the highest median expenditure on digital art in the first half of 2024. Overall, collectors from this generation reported a median spending of 8,230 U.S. dollars on such artworks. Meanwhile, Boomers recorded a median expenditure of 1,015 U.S. dollars on digital art during the same period.

Median expenditure of high-net-worth (HNW) collectors on digital art in 1st half 2024, by generation (in U.S. dollars)

Characteristic	Median expenditure in U.S. dollars
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Release date

October 2024

More information

Region

Worldwide

Survey time period

H1 2024

Number of respondents

3,663 respondents

Age group

20 years and older

Method of interview

Panel survey

Supplementary notes

The survey was conducted between July and August 2024.

The source defined high net worth (HNW) collectors as individuals with a current net worth, excluding real estate and private business assets, exceeding one million U.S. dollars. Additionally, to be included in the survey, collectors were required to have spent at least 10,000 U.S. dollars on art and antiques in 2022 and 2023, and a minimum of 5,000 U.S. dollars in the first half of 2024.

The source defined the generations in the following way:

Gen Z: under 27 years old.
Millennials: 28 to 43 years old.
Gen X: 44 to 59 years old.
Boomers: 60 to 78 years old.

Respondents were HNW individuals from the following markets: United States, United Kingdom, France, Germany, Italy, Singapore, Hong Kong SAR, China, Taiwan, Japan, Brazil, Switzerland, Indonesia, and Mexico.

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