According to a study on high-net-worth (HNW) collectors worldwide, Millennials had the highest median expenditure on digital art in the first half of 2024. Overall, collectors from this generation reported a median spending of 8,230 U.S. dollars on such artworks. Meanwhile, Boomers recorded a median expenditure of 1,015 U.S. dollars on digital art during the same period.
Median expenditure of high-net-worth (HNW) collectors on digital art in 1st half 2024, by generation
(in U.S. dollars)
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Median expenditure of high-net-worth (HNW) collectors on digital art in 1st half 2024, by generation
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The survey was conducted between July and August 2024.
The source defined high net worth (HNW) collectors as individuals with a current net worth, excluding real estate and private business assets, exceeding one million U.S. dollars. Additionally, to be included in the survey, collectors were required to have spent at least 10,000 U.S. dollars on art and antiques in 2022 and 2023, and a minimum of 5,000 U.S. dollars in the first half of 2024.
The source defined the generations in the following way:
Gen Z: under 27 years old. Millennials: 28 to 43 years old. Gen X: 44 to 59 years old. Boomers: 60 to 78 years old.
Respondents were HNW individuals from the following markets: United States, United Kingdom, France, Germany, Italy, Singapore, Hong Kong SAR, China, Taiwan, Japan, Brazil, Switzerland, Indonesia, and Mexico.
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Art Basel, & UBS. (October 24, 2024). Median expenditure of high-net-worth (HNW) collectors on digital art in 1st half 2024, by generation (in U.S. dollars) [Graph]. In Statista. Retrieved May 11, 2025, from https://www.statista.com/statistics/1299913/median-nft-expenditure-high-net-worth-collectors-by-generation/
Art Basel, und UBS. "Median expenditure of high-net-worth (HNW) collectors on digital art in 1st half 2024, by generation (in U.S. dollars)." Chart. October 24, 2024. Statista. Accessed May 11, 2025. https://www.statista.com/statistics/1299913/median-nft-expenditure-high-net-worth-collectors-by-generation/
Art Basel, UBS. (2024). Median expenditure of high-net-worth (HNW) collectors on digital art in 1st half 2024, by generation (in U.S. dollars). Statista. Statista Inc.. Accessed: May 11, 2025. https://www.statista.com/statistics/1299913/median-nft-expenditure-high-net-worth-collectors-by-generation/
Art Basel, and UBS. "Median Expenditure of High-net-worth (Hnw) Collectors on Digital Art in 1st Half 2024, by Generation (in U.S. Dollars)." Statista, Statista Inc., 24 Oct 2024, https://www.statista.com/statistics/1299913/median-nft-expenditure-high-net-worth-collectors-by-generation/
Art Basel & UBS, Median expenditure of high-net-worth (HNW) collectors on digital art in 1st half 2024, by generation (in U.S. dollars) Statista, https://www.statista.com/statistics/1299913/median-nft-expenditure-high-net-worth-collectors-by-generation/ (last visited May 11, 2025)
Median expenditure of high-net-worth (HNW) collectors on digital art in 1st half 2024, by generation (in U.S. dollars) [Graph], Art Basel, & UBS, October 24, 2024. [Online]. Available: https://www.statista.com/statistics/1299913/median-nft-expenditure-high-net-worth-collectors-by-generation/
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