In a 2022 survey conducted in Spain, nearly 30 percent of respondents aged 25 to 34 reported buying something online after seeing it on a live streaming session. In contrast, the share of respondents aged 55 and over that reported doing the same was less than ten percent.
Share of people shopping after a live streaming session in Spain in 2022, by age group
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To the question: "Q10. ¿Has comprado algo online porque lo has visto en una sesión de streaming en directo?"
In English: "Have you bought something online because you saw it on a live streaming session?"
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YouGov Spain. (March 1, 2022). Share of people shopping after a live streaming session in Spain in 2022, by age group [Graph]. In Statista. Retrieved July 22, 2024, from https://www.statista.com/statistics/1299905/live-commerce-influence-by-age-spain/
YouGov Spain. "Share of people shopping after a live streaming session in Spain in 2022, by age group." Chart. March 1, 2022. Statista. Accessed July 22, 2024. https://www.statista.com/statistics/1299905/live-commerce-influence-by-age-spain/
YouGov Spain. (2022). Share of people shopping after a live streaming session in Spain in 2022, by age group. Statista. Statista Inc.. Accessed: July 22, 2024. https://www.statista.com/statistics/1299905/live-commerce-influence-by-age-spain/
YouGov Spain. "Share of People Shopping after a Live Streaming Session in Spain in 2022, by Age Group." Statista, Statista Inc., 1 Mar 2022, https://www.statista.com/statistics/1299905/live-commerce-influence-by-age-spain/
YouGov Spain, Share of people shopping after a live streaming session in Spain in 2022, by age group Statista, https://www.statista.com/statistics/1299905/live-commerce-influence-by-age-spain/ (last visited July 22, 2024)
Share of people shopping after a live streaming session in Spain in 2022, by age group [Graph], YouGov Spain, March 1, 2022. [Online]. Available: https://www.statista.com/statistics/1299905/live-commerce-influence-by-age-spain/
