As of April 2024, the United Arab Emirates and Saudi Arabia were the countries with the highest TikTok reach, with virtually almost 140 percent of the population aged 18 and older using the popular social video app. Malaysia followed, with a reach of 115 percent. The United States saw over 45 percent of its digital population using TikTok, with approximately 150 million users in the country.
April 2024
Worldwide
April 2024
18 years and older
Number of adult users* that avertisers can reach on TikTok compared to the adult population
According to the source: "Data are not available for all locations, worldwide figure based on available locations only."
*According to the source: "values may exceed 100 percent due to duplicate and fake accounts, user age misstatements, different research dates, and differences in census data"
* For commercial use only
Basic Account
Starter Account
Professional Account
1 All prices do not include sales tax. The account requires an annual contract and will renew after one year to the regular list price.
Overview
Performance
Usage and demographics
Creators and content
Community guidelines enforcement
Douyin usage in China
Marketing and advertising
ByteDance brand
Spotlight: U.S. TikTok ban
* For commercial use only
Basic Account
Starter Account
Professional Account
1 All prices do not include sales tax. The account requires an annual contract and will renew after one year to the regular list price.
