As of July 2024, approximately 45.2 percent of TikTok global users were women. By comparison, male users on the popular social video platform were 54.8 percent of the total. TikTok generated 232 million downloads from global users during the last quarter of 2023.
TikTok’s popularity
TikTok's popularity continues to expand globally, with countries like Saudi Arabia, the United Arab Emirates, and Malaysia presenting a reach of virtually over 100 percent as of the end of 2023. In October 2023, the social video platform boasted over 1.2 billion active monthly users, of which United States users represented the largest audience worldwide. U.S. users were particularly active on the platform, spending 32 percent of their online time engaging with TikTok as of February 2023.
TikTok’s global revenue
TikTok rapidly increased its revenue in the past years. In the third quarter of 2023, TikTok generated 681 million U.S. dollars in revenues from users worldwide. In 2024, it is projected that the social video platform will reach global ad revenue close to 18.5 billion.
Distribution of TikTok users worldwide as of July 2024, by gender
Data are not available for all locations, figures based on available location only.
ByteDance advertising resources only publish gender data for "female" and "male."
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DataReportal, & We Are Social, & Kepios, & Meltwater. (July 31, 2024). Distribution of TikTok users worldwide as of July 2024, by gender [Graph]. In Statista. Retrieved December 23, 2024, from https://www.statista.com/statistics/1299785/distribution-tiktok-users-gender/
DataReportal, und We Are Social, und Kepios, und Meltwater. "Distribution of TikTok users worldwide as of July 2024, by gender." Chart. July 31, 2024. Statista. Accessed December 23, 2024. https://www.statista.com/statistics/1299785/distribution-tiktok-users-gender/
DataReportal, We Are Social, Kepios, Meltwater. (2024). Distribution of TikTok users worldwide as of July 2024, by gender. Statista. Statista Inc.. Accessed: December 23, 2024. https://www.statista.com/statistics/1299785/distribution-tiktok-users-gender/
DataReportal, and We Are Social, and Kepios, and Meltwater. "Distribution of Tiktok Users Worldwide as of July 2024, by Gender." Statista, Statista Inc., 31 Jul 2024, https://www.statista.com/statistics/1299785/distribution-tiktok-users-gender/
DataReportal & We Are Social & Kepios & Meltwater, Distribution of TikTok users worldwide as of July 2024, by gender Statista, https://www.statista.com/statistics/1299785/distribution-tiktok-users-gender/ (last visited December 23, 2024)
Distribution of TikTok users worldwide as of July 2024, by gender [Graph], DataReportal, & We Are Social, & Kepios, & Meltwater, July 31, 2024. [Online]. Available: https://www.statista.com/statistics/1299785/distribution-tiktok-users-gender/
