Performance-driven influencer marketing campaigns were more common than awareness-driven ones in Indonesia, Malaysia, and Thailand in 2021. In Indonesia, performance-driven influencer marketing campaigns took up 72 percent in 2021.
Share of performance and awareness-driven influencer marketing campaigns in Asia in 2021, by country or territory
Characteristic
Performance-driven
Awareness-driven
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AnyMind Group. (September 29, 2021). Share of performance and awareness-driven influencer marketing campaigns in Asia in 2021, by country or territory [Graph]. In Statista. Retrieved July 22, 2024, from https://www.statista.com/statistics/1299740/asia-influencer-marketing-campaigns-by-type-and-country/
AnyMind Group. "Share of performance and awareness-driven influencer marketing campaigns in Asia in 2021, by country or territory." Chart. September 29, 2021. Statista. Accessed July 22, 2024. https://www.statista.com/statistics/1299740/asia-influencer-marketing-campaigns-by-type-and-country/
AnyMind Group. (2021). Share of performance and awareness-driven influencer marketing campaigns in Asia in 2021, by country or territory. Statista. Statista Inc.. Accessed: July 22, 2024. https://www.statista.com/statistics/1299740/asia-influencer-marketing-campaigns-by-type-and-country/
AnyMind Group. "Share of Performance and Awareness-driven Influencer Marketing Campaigns in Asia in 2021, by Country or Territory." Statista, Statista Inc., 29 Sep 2021, https://www.statista.com/statistics/1299740/asia-influencer-marketing-campaigns-by-type-and-country/
AnyMind Group, Share of performance and awareness-driven influencer marketing campaigns in Asia in 2021, by country or territory Statista, https://www.statista.com/statistics/1299740/asia-influencer-marketing-campaigns-by-type-and-country/ (last visited July 22, 2024)
Share of performance and awareness-driven influencer marketing campaigns in Asia in 2021, by country or territory [Graph], AnyMind Group, September 29, 2021. [Online]. Available: https://www.statista.com/statistics/1299740/asia-influencer-marketing-campaigns-by-type-and-country/