Performance-driven influencer marketing campaigns were more common than awareness-driven ones in Indonesia, Malaysia, and Thailand in 2021. In Indonesia, performance-driven influencer marketing campaigns took up 72 percent in 2021.
Share of performance and awareness-driven influencer marketing campaigns in Asia in 2021, by country or territory
includes data on over 200,000 influencers from Cambodia, Hong Kong, Indonesia, Japan, Malaysia, Myanmar, the Philippines, Singapore, Taiwan. Thailand, Vietnam, and India
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AnyMind Group. (September 29, 2021). Share of performance and awareness-driven influencer marketing campaigns in Asia in 2021, by country or territory [Graph]. In Statista. Retrieved December 18, 2024, from https://www.statista.com/statistics/1299740/asia-influencer-marketing-campaigns-by-type-and-country/
AnyMind Group. "Share of performance and awareness-driven influencer marketing campaigns in Asia in 2021, by country or territory." Chart. September 29, 2021. Statista. Accessed December 18, 2024. https://www.statista.com/statistics/1299740/asia-influencer-marketing-campaigns-by-type-and-country/
AnyMind Group. (2021). Share of performance and awareness-driven influencer marketing campaigns in Asia in 2021, by country or territory. Statista. Statista Inc.. Accessed: December 18, 2024. https://www.statista.com/statistics/1299740/asia-influencer-marketing-campaigns-by-type-and-country/
AnyMind Group. "Share of Performance and Awareness-driven Influencer Marketing Campaigns in Asia in 2021, by Country or Territory." Statista, Statista Inc., 29 Sep 2021, https://www.statista.com/statistics/1299740/asia-influencer-marketing-campaigns-by-type-and-country/
AnyMind Group, Share of performance and awareness-driven influencer marketing campaigns in Asia in 2021, by country or territory Statista, https://www.statista.com/statistics/1299740/asia-influencer-marketing-campaigns-by-type-and-country/ (last visited December 18, 2024)
Share of performance and awareness-driven influencer marketing campaigns in Asia in 2021, by country or territory [Graph], AnyMind Group, September 29, 2021. [Online]. Available: https://www.statista.com/statistics/1299740/asia-influencer-marketing-campaigns-by-type-and-country/
