Share of social media influencers by number of followers Asia 2020-2022

Published by Statista Research Department, Nov 9, 2024
Social media influencers with ten thousand to 100 thousand followers accounted for more than 49 percent of influencers in Asia in 2022. The share of Asian influencers with over 100 thousand followers increased in 2021 and 2022. In contrast, there were less influencers with more than one million followers in 2022 compared to the previous year.

Share of social media influencers by number of followers in Asia from 2020 to 2022

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Release date

October 2022

Region

Asia

Survey time period

2020 to 2022

Special properties

includes data on over 500,000 influencers from Cambodia, Hong Kong, Indonesia, Japan, Malaysia, Philippines, Singapore, Taiwan. Thailand, and Vietnam*

Supplementary notes

Data for 2020 comes from previous reporting.

* Countries covered included India and Myanmar for 2020 data.

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Statistics on " Influencer marketing in Asia "

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Overview

4

Leading markets

4

Social media platforms

4

Influencers

4

Audience

3

Consumer behavior and preferences

5

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Topics

Influencer marketing in AustraliaInfluencer marketing in IndiaInfluencer marketing worldwideInfluencer marketing in JapanInfluencer marketing in Asia
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