Leading social media platforms used by influencers Asia 2020-2022

Published by Statista Research Department, Nov 9, 2024
In 2022, Instagram was the most popular social media platform among Asian influencers, with more than 38 percent of influencers in the region using the platform. YouTube ranked second, after having been the most popular platform among influencers in Asia in 2020 and 2021.

Leading social media platforms used by influencers in Asia from 2020 to 2022

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Release date

October 2022

Region

Asia, APAC

Survey time period

2020 to 2022

Special properties

includes data on over 500,000 influencers from Cambodia, Hong Kong, Indonesia, Japan, Malaysia, Philippines, Singapore, Taiwan. Thailand, and Vietnam

Supplementary notes

2020 data comes from previous reporting. The selection of countries included in the data may differ slightly between years.

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Statistics on " Influencer marketing in Asia "

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Overview

4

Leading markets

4

Social media platforms

4

Influencers

4

Audience

3

Consumer behavior and preferences

5

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Topics

Influencer marketing in AustraliaInfluencer marketing in IndiaInfluencer marketing worldwideInfluencer marketing in JapanInfluencer marketing in Asia
Access all statistics starting from $2,388 USD yearly *

* For commercial use only

Basic Account

For single users
$0 USD
Always free
Access limited to Free Statistics. Premium Statistics are not included.
  • Free Statistics
Based on your interests

Starter Account

For single users
$199 USD
per month, billed annually 1
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Professional Account

For teams of up to 5 people
$959 USD
per month, billed annually 1
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1 All prices do not include sales tax. The account requires an annual contract and will renew after one year to the regular list price.

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