In 2021, the three most important objectives for open banking, according to employees within payment institutions, electronic money institutions, and credit institutions in Europe were to improve customer experience, launch new digital services, and increase revenue. Improving customer experience was the most important objective, according to 35.7 percent of respondents.
Most important objectives of open banking according to financial services experts and executives in Europe in 2021
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Most important objectives of open banking according to financial services experts and executives in Europe in 2021
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Refers to respondents who agree open banking will be 'extremely important' in realising these business objectives.
Supplementary notes
*The respondents came from payment institutions, electronic money institutions, and credit institutions and included 308 prominent financial services executives spread
across 12 countries. In order to be selected for the survey, participants
needed to be i) senior decision makers or influencers, ii) employed by a regulated financial institution, iii) have confident knowledge of PSD2, and iv) have insight into the open banking investment plans.
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Tink. (October 4, 2021). Most important objectives of open banking according to financial services experts and executives in Europe in 2021 [Graph]. In Statista. Retrieved May 12, 2025, from https://www.statista.com/statistics/1299669/main-open-banking-objectives/
Tink. "Most important objectives of open banking according to financial services experts and executives in Europe in 2021 ." Chart. October 4, 2021. Statista. Accessed May 12, 2025. https://www.statista.com/statistics/1299669/main-open-banking-objectives/
Tink. (2021). Most important objectives of open banking according to financial services experts and executives in Europe in 2021 . Statista. Statista Inc.. Accessed: May 12, 2025. https://www.statista.com/statistics/1299669/main-open-banking-objectives/
Tink. "Most Important Objectives of Open Banking According to Financial Services Experts and Executives in Europe in 2021 ." Statista, Statista Inc., 4 Oct 2021, https://www.statista.com/statistics/1299669/main-open-banking-objectives/
Tink, Most important objectives of open banking according to financial services experts and executives in Europe in 2021 Statista, https://www.statista.com/statistics/1299669/main-open-banking-objectives/ (last visited May 12, 2025)
Most important objectives of open banking according to financial services experts and executives in Europe in 2021 [Graph], Tink, October 4, 2021. [Online]. Available: https://www.statista.com/statistics/1299669/main-open-banking-objectives/
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