The digital marketing tools market in Japan was valued at about 302 billion Japanese yen in 2023. Due to factors such as an increasing adoption at small and medium-sized enterprises (SMEs) and the use of generative artificial intelligence (AI) for automation purposes, it was expected that the market would grow further and reach a value of 501.6 billion yen by 2027.
Sales value of the digital marketing tools market in Japan from 2023 to 2024 with a forecast until 2027
(in billion Japanese yen)
Digital marketing tool refers to software and applications utilized by enterprises for digital marketing. The market size calculation is based on the following segments: marketing automation (MA), customer relationship management (CRM), and customer data platform (CDP).
100 Japanese yen equal 0.68 U.S. dollars or 0.62 euros as of September 2024.
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Yano Research. (September 2, 2024). Sales value of the digital marketing tools market in Japan from 2023 to 2024 with a forecast until 2027 (in billion Japanese yen) [Graph]. In Statista. Retrieved December 19, 2024, from https://www.statista.com/statistics/1299551/japan-digital-marketing-tools-market-size/
Yano Research. "Sales value of the digital marketing tools market in Japan from 2023 to 2024 with a forecast until 2027 (in billion Japanese yen)." Chart. September 2, 2024. Statista. Accessed December 19, 2024. https://www.statista.com/statistics/1299551/japan-digital-marketing-tools-market-size/
Yano Research. (2024). Sales value of the digital marketing tools market in Japan from 2023 to 2024 with a forecast until 2027 (in billion Japanese yen). Statista. Statista Inc.. Accessed: December 19, 2024. https://www.statista.com/statistics/1299551/japan-digital-marketing-tools-market-size/
Yano Research. "Sales Value of The Digital Marketing Tools Market in Japan from 2023 to 2024 with a Forecast until 2027 (in Billion Japanese Yen)." Statista, Statista Inc., 2 Sep 2024, https://www.statista.com/statistics/1299551/japan-digital-marketing-tools-market-size/
Yano Research, Sales value of the digital marketing tools market in Japan from 2023 to 2024 with a forecast until 2027 (in billion Japanese yen) Statista, https://www.statista.com/statistics/1299551/japan-digital-marketing-tools-market-size/ (last visited December 19, 2024)
Sales value of the digital marketing tools market in Japan from 2023 to 2024 with a forecast until 2027 (in billion Japanese yen) [Graph], Yano Research, September 2, 2024. [Online]. Available: https://www.statista.com/statistics/1299551/japan-digital-marketing-tools-market-size/
