Shopping motivation of respondents during Ramadan in MENA 2022

Published by
Amna Puri-Mirza,
Dec 6, 2023
During Ramadan 2022, 55 percent of the respondents from the Middle East and North Africa planned to shop in order to cook for a gathering during this month. According to projections for Ramadan 2022, the online consumer spending in the Middle East and North Africa was valued at 6.3 billion U.S. dollars.

Leading shopping motivations during Ramadan in the Middle East and North Africa in 2022

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Release date

February 2022

Region

MENA

Survey time period

2021

Supplementary notes

Survey question was as follows: What are the needs you’re addressing while purchasing products during Ramadan?

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