Share of frequent smart home voice assistant shoppers worldwide 2021, by country

Worldwide, more than 40 percent of smart home voice assistant buyers reported regularly purchasing through this channel in 2021. In addition to the United States, various countries in the Asia-Pacific region stood out for having a high percentage of frequent voice commerce shoppers. Around 60 percent of those surveyed in Indonesia and Singapore said they made daily or weekly purchases via voice assistants such as Amazon Echo and Google Home. Meanwhile, this figure was closer to 50 percent in Malaysia and Thailand.