A survey conducted by Decision Lab in Vietnam in 2022 revealed that around 34 percent of Vietnamese respondents had purchased electronics products directly via Facebook. By comparison, around one-third of the respondents had bought financial services on the said platform.
Share of consumers who purchased products directly via Facebook in Vietnam in 2022, by product category
Original question: "Which channel do you come to know about the product first?; After knowing about the product, what information sources/channels do you usually refer to?; After buying, which channel do you use to follow the information on purchased product?"
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Decision Lab. (March 17, 2022). Share of consumers who purchased products directly via Facebook in Vietnam in 2022, by product category [Graph]. In Statista. Retrieved November 19, 2024, from https://www.statista.com/statistics/1299401/vietnam-share-of-people-who-made-purchase-directly-via-facebook-by-category/
Decision Lab. "Share of consumers who purchased products directly via Facebook in Vietnam in 2022, by product category." Chart. March 17, 2022. Statista. Accessed November 19, 2024. https://www.statista.com/statistics/1299401/vietnam-share-of-people-who-made-purchase-directly-via-facebook-by-category/
Decision Lab. (2022). Share of consumers who purchased products directly via Facebook in Vietnam in 2022, by product category. Statista. Statista Inc.. Accessed: November 19, 2024. https://www.statista.com/statistics/1299401/vietnam-share-of-people-who-made-purchase-directly-via-facebook-by-category/
Decision Lab. "Share of Consumers Who Purchased Products Directly via Facebook in Vietnam in 2022, by Product Category." Statista, Statista Inc., 17 Mar 2022, https://www.statista.com/statistics/1299401/vietnam-share-of-people-who-made-purchase-directly-via-facebook-by-category/
Decision Lab, Share of consumers who purchased products directly via Facebook in Vietnam in 2022, by product category Statista, https://www.statista.com/statistics/1299401/vietnam-share-of-people-who-made-purchase-directly-via-facebook-by-category/ (last visited November 19, 2024)
Share of consumers who purchased products directly via Facebook in Vietnam in 2022, by product category [Graph], Decision Lab, March 17, 2022. [Online]. Available: https://www.statista.com/statistics/1299401/vietnam-share-of-people-who-made-purchase-directly-via-facebook-by-category/
