Financial services online shopping conversion from Facebook Vietnam 2022, by stage

Published by
Minh-Ngoc Nguyen,
Jul 5, 2024
A survey conducted by Decision Lab in Vietnam in 2022 revealed that around 46 percent of Vietnamese respondents had learned about financial services they intended to buy via Facebook. By comparison, around 33 percent of them purchased these services directly on Facebook.

Online shopping conversion of financial services from Facebook in Vietnam in 2022, by purchasing stage

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Release date

March 2022

Region

Vietnam

Survey time period

March 2022

Number of respondents

1,835 respondents

Supplementary notes

Original question: "Which channel do you come to know about the product first?; After knowing about the product, what information sources/channels do you usually refer to?; After buying, which channel do you use to follow the information on purchased product?"

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