A survey conducted by Decision Lab in Vietnam in 2022 revealed that around 49 percent of Vietnamese respondents had purchased consumer packaged goods indirectly from Facebook, meaning they had bought said products on e-commerce platforms after having seen the information on Facebook. By comparison, around 31 percent of them purchased these products directly on Facebook.
Online shopping conversion of consumer packaged goods (CPG) from Facebook in Vietnam in 2022, by purchasing stage
Original question: "Which channel do you come to know about the product first?; After knowing about the product, what information sources/channels do you usually refer to?; After buying, which channel do you use to follow the information on purchased product?"
Dairy, formula milk, soft drinks, alcoholic beverages, food, skincare, homecare, personal care products are defined as consumer packaged goods by the source.
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
Decision Lab. (March 17, 2022). Online shopping conversion of consumer packaged goods (CPG) from Facebook in Vietnam in 2022, by purchasing stage [Graph]. In Statista. Retrieved November 19, 2024, from https://www.statista.com/statistics/1299395/vietnam-cpg-online-shopping-conversion-from-facebook-by-stage/
Decision Lab. "Online shopping conversion of consumer packaged goods (CPG) from Facebook in Vietnam in 2022, by purchasing stage." Chart. March 17, 2022. Statista. Accessed November 19, 2024. https://www.statista.com/statistics/1299395/vietnam-cpg-online-shopping-conversion-from-facebook-by-stage/
Decision Lab. (2022). Online shopping conversion of consumer packaged goods (CPG) from Facebook in Vietnam in 2022, by purchasing stage. Statista. Statista Inc.. Accessed: November 19, 2024. https://www.statista.com/statistics/1299395/vietnam-cpg-online-shopping-conversion-from-facebook-by-stage/
Decision Lab. "Online Shopping Conversion of Consumer Packaged Goods (Cpg) from Facebook in Vietnam in 2022, by Purchasing Stage." Statista, Statista Inc., 17 Mar 2022, https://www.statista.com/statistics/1299395/vietnam-cpg-online-shopping-conversion-from-facebook-by-stage/
Decision Lab, Online shopping conversion of consumer packaged goods (CPG) from Facebook in Vietnam in 2022, by purchasing stage Statista, https://www.statista.com/statistics/1299395/vietnam-cpg-online-shopping-conversion-from-facebook-by-stage/ (last visited November 19, 2024)
Online shopping conversion of consumer packaged goods (CPG) from Facebook in Vietnam in 2022, by purchasing stage [Graph], Decision Lab, March 17, 2022. [Online]. Available: https://www.statista.com/statistics/1299395/vietnam-cpg-online-shopping-conversion-from-facebook-by-stage/
