According to a survey among Chinese in 2021, around half of the respondents from all age groups said they were more likely to buy domestic brands after the COVID-19 pandemic. Approximately 20 percent of respondents born in the 1970s said they were less willing to buy from Chinese brands after the pandemic.
Share of consumers who changed their willingness to buy from Chinese brands after COVID-19 in China in 2021, by generation
The gender ratio of surveyed respondents is 50:50.
Respondents who born in the1980s and the 1990s accounted for 50 percent of the surveyed respondents.
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Trends Group. (March 11, 2022). Share of consumers who changed their willingness to buy from Chinese brands after COVID-19 in China in 2021, by generation [Graph]. In Statista. Retrieved December 22, 2024, from https://www.statista.com/statistics/1299391/china-change-in-willingness-to-buy-from-local-brands-by-generation/
Trends Group. "Share of consumers who changed their willingness to buy from Chinese brands after COVID-19 in China in 2021, by generation." Chart. March 11, 2022. Statista. Accessed December 22, 2024. https://www.statista.com/statistics/1299391/china-change-in-willingness-to-buy-from-local-brands-by-generation/
Trends Group. (2022). Share of consumers who changed their willingness to buy from Chinese brands after COVID-19 in China in 2021, by generation. Statista. Statista Inc.. Accessed: December 22, 2024. https://www.statista.com/statistics/1299391/china-change-in-willingness-to-buy-from-local-brands-by-generation/
Trends Group. "Share of Consumers Who Changed Their Willingness to Buy from Chinese Brands after Covid-19 in China in 2021, by Generation." Statista, Statista Inc., 11 Mar 2022, https://www.statista.com/statistics/1299391/china-change-in-willingness-to-buy-from-local-brands-by-generation/
Trends Group, Share of consumers who changed their willingness to buy from Chinese brands after COVID-19 in China in 2021, by generation Statista, https://www.statista.com/statistics/1299391/china-change-in-willingness-to-buy-from-local-brands-by-generation/ (last visited December 22, 2024)
Share of consumers who changed their willingness to buy from Chinese brands after COVID-19 in China in 2021, by generation [Graph], Trends Group, March 11, 2022. [Online]. Available: https://www.statista.com/statistics/1299391/china-change-in-willingness-to-buy-from-local-brands-by-generation/
