According to a survey among Chinese in 2021, around 89 percent of respondents from all age groups purchased beauty products offline, while 83 percent of respondents used online channels to buy cosmetics and beauty products. In comparison, younger consumers in China have a higher online channel usage in ordering beauty products.
Share of consumers who bought beauty and cosmetics products online and offline in China in 2021, by age group
The gender ratio of surveyed respondents is 50:50.
Respondents who born in the 1980s and the 1990s accounted for 50 percent of the surveyed respondents.
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Trends Group. (March 11, 2022). Share of consumers who bought beauty and cosmetics products online and offline in China in 2021, by age group [Graph]. In Statista. Retrieved December 23, 2024, from https://www.statista.com/statistics/1299372/china-share-of-consumers-who-bought-beauty-products-online-and-offline-by-age/
Trends Group. "Share of consumers who bought beauty and cosmetics products online and offline in China in 2021, by age group." Chart. March 11, 2022. Statista. Accessed December 23, 2024. https://www.statista.com/statistics/1299372/china-share-of-consumers-who-bought-beauty-products-online-and-offline-by-age/
Trends Group. (2022). Share of consumers who bought beauty and cosmetics products online and offline in China in 2021, by age group. Statista. Statista Inc.. Accessed: December 23, 2024. https://www.statista.com/statistics/1299372/china-share-of-consumers-who-bought-beauty-products-online-and-offline-by-age/
Trends Group. "Share of Consumers Who Bought Beauty and Cosmetics Products Online and Offline in China in 2021, by Age Group." Statista, Statista Inc., 11 Mar 2022, https://www.statista.com/statistics/1299372/china-share-of-consumers-who-bought-beauty-products-online-and-offline-by-age/
Trends Group, Share of consumers who bought beauty and cosmetics products online and offline in China in 2021, by age group Statista, https://www.statista.com/statistics/1299372/china-share-of-consumers-who-bought-beauty-products-online-and-offline-by-age/ (last visited December 23, 2024)
Share of consumers who bought beauty and cosmetics products online and offline in China in 2021, by age group [Graph], Trends Group, March 11, 2022. [Online]. Available: https://www.statista.com/statistics/1299372/china-share-of-consumers-who-bought-beauty-products-online-and-offline-by-age/
