KPIs used by fashion & luxury brands in TikTok marketing worldwide 2021

Published by Statista Research Department, Jan 6, 2023
During a global survey carried out in 2021 among marketing professionals, 50 percent of responding fashion and luxury marketers said that they used the impact that TikTok creator marketing campaigns had on sales as a key performance indicator of such marketing activities. Second most mentioned KPI was the increase on website traffic.

KPIs used by fashion & luxury brands to measure performance of creator marketing campaigns on TikTok worldwide as of May 2021

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Release date

August 2021

Region

Worldwide

Survey time period

January 1, 2021 to May 31, 2021

Number of respondents

150 respondents

Special properties

among marketing professionals

Method of interview

Online survey

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Statistics on " TikTok marketing "

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Other statistics that may interest you TikTok marketing

Market overview

8

TikTok's usage for marketing purposes

8

Creators/influencers

7

Metrics

7

Competitors

8

Audience and user behavior

5

Further related statistics

4

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Statistics

Topics

TikTok marketingDigital advertising in the U.S.Social media advertising and marketing worldwideBrands on social mediaVideo advertising and marketing worldwide
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