During a global survey carried out in 2021 among marketing professionals, 50 percent of responding fashion and luxury marketers said that they used the impact that TikTok creator marketing campaigns had on sales as a key performance indicator of such marketing activities. Second most mentioned KPI was the increase on website traffic.
KPIs used by fashion & luxury brands to measure performance of creator marketing campaigns on TikTok worldwide as of May 2021
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TikTok, & Launchmetrics. (August 1, 2021). KPIs used by fashion & luxury brands to measure performance of creator marketing campaigns on TikTok worldwide as of May 2021 [Graph]. In Statista. Retrieved January 03, 2025, from https://www.statista.com/statistics/1299355/tik-tok-marketing-kpis-fashion-luxury/
TikTok, und Launchmetrics. "KPIs used by fashion & luxury brands to measure performance of creator marketing campaigns on TikTok worldwide as of May 2021." Chart. August 1, 2021. Statista. Accessed January 03, 2025. https://www.statista.com/statistics/1299355/tik-tok-marketing-kpis-fashion-luxury/
TikTok, Launchmetrics. (2021). KPIs used by fashion & luxury brands to measure performance of creator marketing campaigns on TikTok worldwide as of May 2021. Statista. Statista Inc.. Accessed: January 03, 2025. https://www.statista.com/statistics/1299355/tik-tok-marketing-kpis-fashion-luxury/
TikTok, and Launchmetrics. "Kpis Used by Fashion & Luxury Brands to Measure Performance of Creator Marketing Campaigns on Tiktok Worldwide as of May 2021." Statista, Statista Inc., 1 Aug 2021, https://www.statista.com/statistics/1299355/tik-tok-marketing-kpis-fashion-luxury/
TikTok & Launchmetrics, KPIs used by fashion & luxury brands to measure performance of creator marketing campaigns on TikTok worldwide as of May 2021 Statista, https://www.statista.com/statistics/1299355/tik-tok-marketing-kpis-fashion-luxury/ (last visited January 03, 2025)
KPIs used by fashion & luxury brands to measure performance of creator marketing campaigns on TikTok worldwide as of May 2021 [Graph], TikTok, & Launchmetrics, August 1, 2021. [Online]. Available: https://www.statista.com/statistics/1299355/tik-tok-marketing-kpis-fashion-luxury/
