According to a survey among Chinese in 2021, around 73 percent of respondents born after 2000 said they purchased from Chinese brands. In comparison, the proportion of domestic brand consumers was only 46 percent among those born in the 1990s.
Share of consumers who have purchased fashion items from Chinese brands in China in 2021, by generation
The gender ratio of surveyed respondents is 50:50.
Respondents who born in the1980s and the 1990s accounted for 50 percent of the surveyed respondents.
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Trends Group. (March 11, 2022). Share of consumers who have purchased fashion items from Chinese brands in China in 2021, by generation [Graph]. In Statista. Retrieved January 05, 2025, from https://www.statista.com/statistics/1299350/china-share-of-consumers-who-purchased-from-local-brands-by-generation/
Trends Group. "Share of consumers who have purchased fashion items from Chinese brands in China in 2021, by generation." Chart. March 11, 2022. Statista. Accessed January 05, 2025. https://www.statista.com/statistics/1299350/china-share-of-consumers-who-purchased-from-local-brands-by-generation/
Trends Group. (2022). Share of consumers who have purchased fashion items from Chinese brands in China in 2021, by generation. Statista. Statista Inc.. Accessed: January 05, 2025. https://www.statista.com/statistics/1299350/china-share-of-consumers-who-purchased-from-local-brands-by-generation/
Trends Group. "Share of Consumers Who Have Purchased Fashion Items from Chinese Brands in China in 2021, by Generation." Statista, Statista Inc., 11 Mar 2022, https://www.statista.com/statistics/1299350/china-share-of-consumers-who-purchased-from-local-brands-by-generation/
Trends Group, Share of consumers who have purchased fashion items from Chinese brands in China in 2021, by generation Statista, https://www.statista.com/statistics/1299350/china-share-of-consumers-who-purchased-from-local-brands-by-generation/ (last visited January 05, 2025)
Share of consumers who have purchased fashion items from Chinese brands in China in 2021, by generation [Graph], Trends Group, March 11, 2022. [Online]. Available: https://www.statista.com/statistics/1299350/china-share-of-consumers-who-purchased-from-local-brands-by-generation/
