During a global survey carried out in 2021 among marketing professionals, nearly 69 percent of fashion and luxury marketers said that they preferred to collaborate with micro-creators (with 10 to 100 thousand followers) on TikTok; six percent stated they preferred working with nano-creators.
Most effective creator tiers in fashion and luxury brand TikTok marketing worldwide as of May 2021
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TikTok, & Launchmetrics. (August 1, 2021). Most effective creator tiers in fashion and luxury brand TikTok marketing worldwide as of May 2021 [Graph]. In Statista. Retrieved November 22, 2024, from https://www.statista.com/statistics/1299348/tik-tok-marketing-creator-tiers-effective-fashion-luxury/
TikTok, und Launchmetrics. "Most effective creator tiers in fashion and luxury brand TikTok marketing worldwide as of May 2021." Chart. August 1, 2021. Statista. Accessed November 22, 2024. https://www.statista.com/statistics/1299348/tik-tok-marketing-creator-tiers-effective-fashion-luxury/
TikTok, Launchmetrics. (2021). Most effective creator tiers in fashion and luxury brand TikTok marketing worldwide as of May 2021. Statista. Statista Inc.. Accessed: November 22, 2024. https://www.statista.com/statistics/1299348/tik-tok-marketing-creator-tiers-effective-fashion-luxury/
TikTok, and Launchmetrics. "Most Effective Creator Tiers in Fashion and Luxury Brand Tiktok Marketing Worldwide as of May 2021." Statista, Statista Inc., 1 Aug 2021, https://www.statista.com/statistics/1299348/tik-tok-marketing-creator-tiers-effective-fashion-luxury/
TikTok & Launchmetrics, Most effective creator tiers in fashion and luxury brand TikTok marketing worldwide as of May 2021 Statista, https://www.statista.com/statistics/1299348/tik-tok-marketing-creator-tiers-effective-fashion-luxury/ (last visited November 22, 2024)
Most effective creator tiers in fashion and luxury brand TikTok marketing worldwide as of May 2021 [Graph], TikTok, & Launchmetrics, August 1, 2021. [Online]. Available: https://www.statista.com/statistics/1299348/tik-tok-marketing-creator-tiers-effective-fashion-luxury/
