During a global survey carried out in 2021 among marketing professionals, it was found that 31 percent of fashion and luxury marketers found TikTok marketing strategy development to be challenging; six percent said they had trouble demonstrating creator campaign value to C-level colleagues.
Challenges of TikTok creator marketing for fashion and luxury brands worldwide as of May 2021
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TikTok, & Launchmetrics. (August 1, 2021). Challenges of TikTok creator marketing for fashion and luxury brands worldwide as of May 2021 [Graph]. In Statista. Retrieved November 22, 2024, from https://www.statista.com/statistics/1299343/challenges-tik-tok-marketing-fashion-luxury-brands/
TikTok, und Launchmetrics. "Challenges of TikTok creator marketing for fashion and luxury brands worldwide as of May 2021." Chart. August 1, 2021. Statista. Accessed November 22, 2024. https://www.statista.com/statistics/1299343/challenges-tik-tok-marketing-fashion-luxury-brands/
TikTok, Launchmetrics. (2021). Challenges of TikTok creator marketing for fashion and luxury brands worldwide as of May 2021. Statista. Statista Inc.. Accessed: November 22, 2024. https://www.statista.com/statistics/1299343/challenges-tik-tok-marketing-fashion-luxury-brands/
TikTok, and Launchmetrics. "Challenges of Tiktok Creator Marketing for Fashion and Luxury Brands Worldwide as of May 2021." Statista, Statista Inc., 1 Aug 2021, https://www.statista.com/statistics/1299343/challenges-tik-tok-marketing-fashion-luxury-brands/
TikTok & Launchmetrics, Challenges of TikTok creator marketing for fashion and luxury brands worldwide as of May 2021 Statista, https://www.statista.com/statistics/1299343/challenges-tik-tok-marketing-fashion-luxury-brands/ (last visited November 22, 2024)
Challenges of TikTok creator marketing for fashion and luxury brands worldwide as of May 2021 [Graph], TikTok, & Launchmetrics, August 1, 2021. [Online]. Available: https://www.statista.com/statistics/1299343/challenges-tik-tok-marketing-fashion-luxury-brands/
