TikTok marketing use among fashion & luxury brands worldwide 2021

Published by Statista Research Department, Jan 20, 2023
During a global survey carried out in 2021 among marketing professionals, nearly 44 percent of responding fashion and luxury brands stated they had implemented creator campaigns on TikTok in the 12 months leading up to the survey; 33 percent said they did not implement creator campaigns due to lack of proper tools to identify and manage creator relationships.

TikTok creator marketing use among fashion and luxury brands worldwide as of May 2021

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Release date

August 2021

Region

Worldwide

Survey time period

January 1, 2021 to May 31, 2021

Number of respondents

150 respondents

Special properties

among marketing professionals

Method of interview

Online survey

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Statistics on " TikTok marketing "

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Market overview

8

TikTok's usage for marketing purposes

8

Creators/influencers

7

Metrics

7

Competitors

8

Audience and user behavior

5

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Topics

Luxury advertising and marketingAdvertising in the United StatesAdvertising worldwideSocial media advertising and marketing worldwideInfluencer marketing worldwide
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