During a global survey carried out in 2021 among marketing professionals, nearly 44 percent of responding fashion and luxury brands stated they had implemented creator campaigns on TikTok in the 12 months leading up to the survey; 33 percent said they did not implement creator campaigns due to lack of proper tools to identify and manage creator relationships.
TikTok creator marketing use among fashion and luxury brands worldwide as of May 2021
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TikTok, & Launchmetrics. (August 1, 2021). TikTok creator marketing use among fashion and luxury brands worldwide as of May 2021 [Graph]. In Statista. Retrieved August 25, 2024, from https://www.statista.com/statistics/1299333/fashion-luxury-brands-use-tiktok-marketing/
TikTok, und Launchmetrics. "TikTok creator marketing use among fashion and luxury brands worldwide as of May 2021." Chart. August 1, 2021. Statista. Accessed August 25, 2024. https://www.statista.com/statistics/1299333/fashion-luxury-brands-use-tiktok-marketing/
TikTok, Launchmetrics. (2021). TikTok creator marketing use among fashion and luxury brands worldwide as of May 2021. Statista. Statista Inc.. Accessed: August 25, 2024. https://www.statista.com/statistics/1299333/fashion-luxury-brands-use-tiktok-marketing/
TikTok, and Launchmetrics. "Tiktok Creator Marketing Use among Fashion and Luxury Brands Worldwide as of May 2021." Statista, Statista Inc., 1 Aug 2021, https://www.statista.com/statistics/1299333/fashion-luxury-brands-use-tiktok-marketing/
TikTok & Launchmetrics, TikTok creator marketing use among fashion and luxury brands worldwide as of May 2021 Statista, https://www.statista.com/statistics/1299333/fashion-luxury-brands-use-tiktok-marketing/ (last visited August 25, 2024)
TikTok creator marketing use among fashion and luxury brands worldwide as of May 2021 [Graph], TikTok, & Launchmetrics, August 1, 2021. [Online]. Available: https://www.statista.com/statistics/1299333/fashion-luxury-brands-use-tiktok-marketing/