Almost one half of surveyed digital advertising professionals in Russia expected the market to shrink by 26 to 50 percent in 2022, given the impact of the Russia-Ukraine war, subsequent international sanctions, and social media bans in Russia. At the end of February 2022 and the beginning of March 2022, Meta platforms Facebook and Instagram were blocked in the country. That impacted the interactive advertising industry because advertising on them could also be considered unlawful.
How do you expect the Russian interactive advertising market to change in 2022 compared to 2021?
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
IAB Russia. (April 7, 2022). How do you expect the Russian interactive advertising market to change in 2022 compared to 2021? [Graph]. In Statista. Retrieved November 23, 2024, from https://www.statista.com/statistics/1299237/war-in-ukraine-digital-advertising-impact-russia/
IAB Russia. "How do you expect the Russian interactive advertising market to change in 2022 compared to 2021?." Chart. April 7, 2022. Statista. Accessed November 23, 2024. https://www.statista.com/statistics/1299237/war-in-ukraine-digital-advertising-impact-russia/
IAB Russia. (2022). How do you expect the Russian interactive advertising market to change in 2022 compared to 2021?. Statista. Statista Inc.. Accessed: November 23, 2024. https://www.statista.com/statistics/1299237/war-in-ukraine-digital-advertising-impact-russia/
IAB Russia. "How Do You Expect The Russian Interactive Advertising Market to Change in 2022 Compared to 2021?." Statista, Statista Inc., 7 Apr 2022, https://www.statista.com/statistics/1299237/war-in-ukraine-digital-advertising-impact-russia/
IAB Russia, How do you expect the Russian interactive advertising market to change in 2022 compared to 2021? Statista, https://www.statista.com/statistics/1299237/war-in-ukraine-digital-advertising-impact-russia/ (last visited November 23, 2024)
How do you expect the Russian interactive advertising market to change in 2022 compared to 2021? [Graph], IAB Russia, April 7, 2022. [Online]. Available: https://www.statista.com/statistics/1299237/war-in-ukraine-digital-advertising-impact-russia/