According to a survey among Chinese consumers in 2022, nearly 63 percent of respondents believed that foreign luxury brands could attract more Chinese buyers by launching more exclusive collections. In the meantime, about 54 percent of respondents said that establishing a stronger connection with local influencers and celebrities will help foreign luxury brands to win over more customers in China.
Leading actions that foreign luxury brands could adapt to attract Chinese shoppers in China in 2022
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
Daxue Consulting. (March 3, 2022). Leading actions that foreign luxury brands could adapt to attract Chinese shoppers in China in 2022 [Graph]. In Statista. Retrieved January 08, 2025, from https://www.statista.com/statistics/1298931/china-leading-actions-for-foreign-luxury-brands-to-win-more-consumers/
Daxue Consulting. "Leading actions that foreign luxury brands could adapt to attract Chinese shoppers in China in 2022." Chart. March 3, 2022. Statista. Accessed January 08, 2025. https://www.statista.com/statistics/1298931/china-leading-actions-for-foreign-luxury-brands-to-win-more-consumers/
Daxue Consulting. (2022). Leading actions that foreign luxury brands could adapt to attract Chinese shoppers in China in 2022. Statista. Statista Inc.. Accessed: January 08, 2025. https://www.statista.com/statistics/1298931/china-leading-actions-for-foreign-luxury-brands-to-win-more-consumers/
Daxue Consulting. "Leading Actions That Foreign Luxury Brands Could Adapt to Attract Chinese Shoppers in China in 2022." Statista, Statista Inc., 3 Mar 2022, https://www.statista.com/statistics/1298931/china-leading-actions-for-foreign-luxury-brands-to-win-more-consumers/
Daxue Consulting, Leading actions that foreign luxury brands could adapt to attract Chinese shoppers in China in 2022 Statista, https://www.statista.com/statistics/1298931/china-leading-actions-for-foreign-luxury-brands-to-win-more-consumers/ (last visited January 08, 2025)
Leading actions that foreign luxury brands could adapt to attract Chinese shoppers in China in 2022 [Graph], Daxue Consulting, March 3, 2022. [Online]. Available: https://www.statista.com/statistics/1298931/china-leading-actions-for-foreign-luxury-brands-to-win-more-consumers/
